Freedom from Diabetes
Website:
freedomfromdiabetes.org
Job details:
Experience - 4+ years
Responsibilities:
1. Strategic Campaign Management: Create, plan, and execute Search, App, and Display campaigns across various paid channels, including Google, Facebook, affiliates, and other relevant platforms.
2. Cost-Effective Growth: Innovate and discover cost-effective methods to expand the customer base, continually seeking opportunities to minimize acquisition costs.
3. Collaborative Approach: Collaborate closely with the product and tech teams to provide recommendations for enhancing campaign performance and alignment with the product roadmap.
4. Data-Driven Optimization: Analyze comprehensive conversion funnel data and employ data analytics reports to optimize Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).
5. Audience Segmentation: Identify audience segments and create remarketing strategies to engage them through tailored communication.
6. Profitable Account Management: Skillfully optimize and scale advertising accounts while maintaining profitability.
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