Flo Mattress
Website:
flomattress.com
Job details:
Location: Sakinaka, Mumbai (On-site)
Salary : Upto 12 Lpa
About Flo
Flo is one of India’s fastest-growing D2C brands and among the first to bring the direct-to-consumer model to the sleep solutions space. We’re building products that improve everyday living—and scaling them with equal focus on performance, clarity, and long-term impact.
What You’ll Get
- Opportunity to join a rapidly scaling D2C brand with room to explore and grow
- A collaborative team that’s motivated to build meaningful, measurable impact
- Direct exposure to senior leadership and involvement in core business decisions
What You’ll Do
- Own end-to-end performance marketing across Meta, Google, marketplaces, and emerging channels
- Be directly responsible for CAC, ROAS, MER, and contribution margin targets
- Plan and execute monthly budgets (₹30L–₹1Cr+) with clear ROI accountability
- Build and manage a weekly experimentation roadmap (creatives, audiences, landing pages, offers)
- Work closely with the creative team to develop and scale winning ad concepts
- Set up and maintain accurate tracking systems (GA4, pixels, events, attribution models)
- Build dashboards (Looker Studio / Sheets) that translate data into decisions, not just reports
- Identify inefficiencies and implement automation (Zapier, scripts, workflows)
- Contribute to pricing, funnel, and offer strategies using performance insights
What We’re Looking For
- 2+ years of hands-on experience in performance or digital marketing (agency or brand side)
- Proven experience managing D2C campaigns across top, middle, and bottom funnels
- Experience handling monthly media budgets up to ₹50L
- Strong command of Google Ads (Search, Display, Shopping, Performance Max, YouTube)
- In-depth knowledge of Meta Ads (Facebook & Instagram) including testing and scaling frameworks
- Experience setting up and managing GMC, GMB, pixels, and conversion tracking
- Proficiency in Looker Studio and Google Analytics 4
- Working knowledge of automation tools like Zapier
- Strong Excel / Google Sheets skills for reporting and analysis
- Clear, effective verbal and written communication in English
Bonus:
Experience with marketplace advertising (Amazon, Flipkart) or quick commerce platforms (Zepto, etc.).
Click on Apply to know more.