Performance Marketing Executive

Evolv Clothing Company

Website: evolvclothing.com
Job details:

About NGA:

NO GREY AREA is a contemporary fashion label that blends Indian heritage, craftsmanship, and cultural storytelling with modern streetwear and workwear aesthetics. The brand bridges the gap between ancient Indian mysticism and urban lifestyle, creating designs that are both functional and culturally resonant.

With a strong focus on quality, innovation, and storytelling, NO GREY AREA is committed to building a powerful digital presence and driving brand growth through creativity, collaboration, and data-driven decision-making.

Job Title: Performance Marketing Executive – Fashion Apparel

Role Overview

We are seeking a Performance Marketing Executive with hands-on experience in fashion or apparel-focused paid advertising, preferably within the luxury or premium segment.

The ideal candidate will be responsible for managing end-to-end digital campaigns, optimizing performance across platforms, and driving customer acquisition, engagement, and revenue growth.

Key Responsibilities

Ad Campaign Management

• Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google Ads, and other digital platforms.
• Manage multiple campaign types including search, display, video, retargeting, and brand awareness campaigns.
• Monitor and improve performance metrics such as CTR, CPA, ROAS, and conversions.

Strategy & Performance

• Develop and implement data-driven performance marketing strategies aligned with brand and business objectives.
• Conduct A/B testing on creatives, audiences, and ad formats to improve campaign effectiveness.
• Track KPIs and generate actionable insights for continuous optimization and growth.

Collaboration & Coordination

• Work closely with creative, content, and e-commerce teams to ensure campaigns align with brand positioning and messaging.
• Collaborate with analytics teams to produce regular performance reports and dashboards.

Budget & Resource Management

• Plan and allocate marketing budgets across channels to maximize ROI.
• Ensure campaigns are executed efficiently within defined budgets and timelines.

Market Insights & Trends

• Stay updated on digital marketing trends, PPC best practices, and competitor strategies, especially within the fashion and luxury apparel space.
• Identify opportunities for campaign innovation and performance improvement.

Required Skills & Qualifications

• 1.5 – 3 years of experience in performance marketing, preferably in fashion, apparel, or D2C brands.
• Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics.
• Strong analytical mindset with the ability to interpret data and make informed decisions.
• Solid understanding of digital marketing metrics, customer acquisition funnels, and paid media strategies.
• Excellent communication skills (verbal and written), with the ability to present ideas and performance insights clearly.

Preferred Candidate Profile

• Experience working with luxury or premium apparel brands, with an understanding of high-end customer behavior and brand positioning.
• Exposure to fashion e-commerce and D2C marketing environments.
• Familiarity with retargeting strategies, audience segmentation, and conversion tracking.
• Experience in email marketing and marketing automation tools is a plus.
• Ability to thrive in a fast-paced, creative, and results-driven environment.

Education

• Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field.

Why Join Us

At NO GREY AREA, you’ll be part of a brand that values culture, creativity, and innovation. This role offers the opportunity to directly impact brand growth while working at the intersection of fashion, storytelling, and performance marketing.

If you want, I can also turn this into a LinkedIn job post, careers page version, or a shorter hiring ad to attract better candidates.

Click on Apply to know more.