Website:
doffair.com
Job details:
Location: Hyderabad
Experience: 1–2 Years
Compensation: ₹25,000 per month
About the Role
We are looking for a results-driven Performance Marketing Executive with hands-on experience in Meta Ads and Google Ads. The ideal candidate should be comfortable managing campaigns end-to-end, optimising for performance metrics, and exploring new growth channels including WhatsApp marketing.
This role requires someone analytical, proactive, and willing to take ownership beyond routine campaign management.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads
- Monitor campaign performance and continuously improve CTR, CPL, CPA, and ROAS
- Set up and manage conversion tracking, pixels, and analytics tools
- Run WhatsApp marketing campaigns, automation flows, and broadcast campaigns
- Conduct A/B testing across creatives, audiences, and landing pages
- Prepare weekly and monthly performance reports with actionable insights
- Identify new growth opportunities and experiment with new marketing initiatives
Required Skills & Qualifications
- 1–2 years of hands-on experience in performance marketing
- Strong working knowledge of Meta Ads Manager and Google Ads
- Understanding of marketing funnels and conversion optimization
- Basic knowledge of analytics tools such as Google Analytics
- Ability to interpret data and make performance-driven decisions
- Strong ownership mindset and willingness to take on additional responsibilities
Preferred Traits
- Experience working with D2C brands
- Pet parent or someone who has owned a pet earlier
- Experience in WhatsApp marketing tools and CRM integrations
- Comfortable working in a fast-paced startup environment
Click on Apply to know more.