Website:
chaibreak.co.in
Job details:
Company Description ALP Retail is one of the fastest-growing food and beverage groups in Eastern India, known for its innovative ventures and diverse dining concepts. Its flagship brand, Chai Break, has expanded to over eight cities with more than 35 outlets, offering guests consistent quality and service. The group focuses on delivering excellent food and beverages along with memorable experiences across cafes, theme-based bars, cloud kitchens, kiosks, and catering services. Other brands under ALP Retail include Chai Break Cafe & Bar, Chai Break Express, Chai Break Catering, Bowl Break, and several upcoming concepts, providing team members with opportunities to grow in a dynamic, expanding organization.
Role Description This is a full-time, on-site Performance Marketing Executive role based in Kolkata. The role involves planning, implementing, and optimizing digital and offline marketing campaigns to drive brand awareness, customer acquisition, and revenue growth for Chai Break and associated brands. Daily tasks include conducting market and competitor analysis, managing paid advertising channels, monitoring campaign performance, and preparing regular reports with actionable insights. The Performance Marketing Executive will collaborate with marketing, sales, and operations teams to align campaigns with business goals, coordinate promotions and offers, and support brand-building initiatives across multiple outlets and formats.
Qualifications
- Market Planning and Marketing skills to design, execute, and evaluate performance-driven campaigns.
- Market Research and Communication skills to understand customer behavior and present insights clearly to stakeholders.
- 2-3 Years of prior experience in Performance Marketing role
- Sales and Marketing skills to support lead generation, conversions, and overall revenue growth.
- Proficiency with digital marketing tools and platforms (e.g., Google Ads, social media ads, analytics tools).
- Strong analytical and numerical skills to interpret data, optimize budgets, and measure campaign ROI.
- Ability to work on-site in Kolkata, coordinate with cross-functional teams, and manage multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Business, or a related field; experience in F&B or retail marketing is an advantage.
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