Boon
Website:
helloboon.com
Job details:
The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Experience: 1–4 Years
Location: Gurugram
Employment Type: Full-time
We are looking for a performance-driven marketer who can independently manage, optimize, and scale paid ad campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and LinkedIn Ads. This role is ideal for someone who enjoys working in a fast-growing startup environment and wants to drive measurable business growth through data-led marketing.
Key Responsibilities- Plan, launch, and manage performance campaigns on:
- Google Ads
- Meta (Facebook & Instagram) Ads
- LinkedIn Ads
- Optimize campaigns for key metrics such as:
- CPL, CPA, ROAS, conversions, and lead quality
- Build and manage full-funnel strategies:
- Prospecting, retargeting, and remarketing
- Work closely with the design team to create high-performing ad creatives
- Run A/B tests on ad copies, creatives, audiences, and landing pages
- Track campaign performance using tools like GA4, GTM, Meta Pixel, and LinkedIn Insight Tag
- Analyze performance data regularly and share clear insights and reports with internal stakeholders
- Scale winning campaigns while maintaining efficiency and ROI
What We’re Looking For- Hands-on experience with Google Ads, Meta Ads & LinkedIn Ads
- Experience working with startups or fast-growing brands, with exposure to scaling campaigns
- Strong understanding of:
- Lead generation funnels
- Retargeting strategies
- Audience targeting and budget scaling
- Working knowledge of:
- GA4, Google Tag Manager (GTM), Meta Pixel & LinkedIn Insight Tag
- Data-driven mindset with a strong focus on ROI, conversions, and performance
Click on Apply to know more.