Website:
proptsolutions.com
Job details:
We're Hiring: Performance Marketing Executive
Company: PropT Solutions
Experience: 1–3 Years
Location: Hyderabad
Employment Type: Full-Time
CTC: ₹3 LPA – ₹5 LPA
About the Role
PRopT Solutions is looking for a result-oriented and creative Performance Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple channels.
The ideal candidate should have hands-on experience with Google Ads, social media advertising, and a basic understanding of organic marketing strategies, including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
We are looking for someone who understands digital marketing fundamentals, enjoys experimenting with campaigns, and is focused on generating quality leads, improving conversions, and maximizing marketing ROI.
Key Responsibilities
1. Performance Marketing & Paid Campaigns
- Plan, execute, and optimize paid advertising campaigns across Google Ads and social media platforms.
- Manage Google Search Ads and Display Ads campaigns.
- Create and manage campaigns on Meta (Facebook and Instagram) Ads.
- Perform keyword research, audience targeting, competitor analysis, and campaign planning.
- Monitor campaign performance, CPC, CPM, CTR, CPL, conversion rates, and ROAS.
- Optimize campaigns based on performance data and marketing objectives.
- Manage advertising budgets and improve lead generation and conversion efficiency.
2. Organic Marketing – SEO, AEO & GEO
- Understand and implement basic SEO strategies for website visibility and organic traffic growth.
- Perform keyword research, on-page SEO, and basic technical SEO activities.
- Work on content optimization for search engines and AI-powered search platforms.
- Understand AEO strategies to improve visibility in answer engines and featured snippets.
- Understand GEO strategies to improve brand visibility across generative AI platforms such as ChatGPT, Gemini, and Perplexity.
- Support content optimization, internal linking, backlink building, and website performance improvements.
3. Social Media & Content Marketing
- Plan and execute social media marketing activities across LinkedIn, Instagram, and Facebook.
- Create social media calendars and coordinate content publishing.
- Work with designers and content teams to develop creatives, ad copies, and campaign assets.
- Monitor social media engagement, reach, impressions, and follower growth.
- Identify relevant trends and opportunities to improve brand awareness.
4. Analytics & Reporting
- Track campaign performance using Google Analytics 4 (GA4) and Google Tag Manager.
- Work with Google Search Console and advertising dashboards.
- Prepare weekly and monthly performance reports.
- Analyze campaign data and recommend actionable improvements.
- Monitor website traffic, lead sources, conversions, and marketing ROI.
Required Skills & Qualifications
- 1–3 years of hands-on experience in digital marketing or performance marketing.
- Working knowledge of Google Ads (Search and Display).
- Experience with Meta Ads (Facebook and Instagram).
- Basic understanding of SEO, keyword research, and website optimization.
- Familiarity with AEO and GEO concepts.
- Knowledge of Google Analytics 4 and Google Search Console.
- Understanding of social media marketing and content planning.
- Good written communication and ad-copywriting skills.
- Ability to analyze campaign performance and make data-driven decisions.
Good to Have
- Google Ads certification.
- Experience with LinkedIn Ads.
- Familiarity with Canva and basic creative tools.
- Knowledge of WordPress or other CMS platforms.
- Understanding of marketing automation and lead-generation funnels.
- Familiarity with AI tools for content creation, keyword research, competitor analysis, and marketing optimization.
- Experience working with B2B technology, SaaS, or IT services companies.
What We Are Looking For
- Someone who can independently execute and manage digital marketing campaigns.
- Analytical thinking with a focus on measurable business outcomes.
- Curiosity to explore emerging marketing trends, especially AI-driven search.
- Ability to experiment, optimize, and improve campaign performance.
- Strong ownership, communication, and collaboration skills.
Compensation
₹3 LPA – ₹5 LPA, depending on experience, practical skills, and campaign management capabilities.
How to Apply
Interested candidates can share their updated resumes along with examples of campaigns they have managed, advertising platforms they have worked with, and measurable campaign results.
Join PRopT Solutions and be part of the evolving world of performance marketing and AI-driven digital growth!
Click on Apply to know more.
