performance Marketing DirectorThe Pephousefull-timeRequired skillsLookercampaign performanceGoogle AdsGoogle Analyticslead generationYouTube AdsAbout the role The Pephouse Website: thepephouse.com Job details: Key ResponsibilitiesDevelop and execute performance marketing strategies across platforms including:Meta Ads (Facebook & Instagram)Google AdsYouTube AdsLinkedIn AdsProgrammatic & Display NetworksManage and optimize paid campaigns to achieve maximum ROI, ROAS, CPL, and conversion rates.Handle media planning, budget allocation, bidding strategies, audience targeting, and campaign scaling.Analyze campaign performance using tools like:Google AnalyticsGoogle Tag ManagerMeta Business SuiteLooker StudioSearch ConsoleLead A/B testing for creatives, landing pages, ad copies, and audience segments.Monitor market trends, competitor activities, and new advertising opportunities.Coordinate with creative, content, and client servicing teams to ensure campaign effectiveness.Prepare detailed performance reports and present insights to clients and internal stakeholders.Manage and mentor the performance marketing team while ensuring timely campaign execution.Track KPIs and continuously improve campaign performance through data-driven decisions.Required Skills & QualificationsBachelor’s degree in Marketing, Business, Advertising, or related field.6+ years of experience in Performance Marketing or Digital Advertising.Strong hands-on experience with:Meta Ads ManagerGoogle AdsGoogle AnalyticsGoogle Tag ManagerConversion Tracking & Pixel SetupStrong understanding of:Lead generation funnelsRetargeting strategiesConversion optimizationSEO basicsMedia planningExcellent analytical and reporting skills.Experience in handling multiple client accounts within an agency setup.Strong communication, leadership, and problem-solving abilities. Click on Apply to know more. This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.