Urban Harvest Official
Website:
uharvest.in
Job details:
🚀 We’re Hiring | Performance Marketing – D2C & Website
📍 Urban Harvest
About the Role
Own and grow Urban Harvest D2C website channel through performance advertising on Meta and Google, driving traffic, conversions, and repeat purchases.
Key Responsibilities
📈 Performance Advertising
• Plan, execute, and optimise paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Shopping, YouTube)
• Own monthly ad budgets and continuously improve CAC, ROAS, and CPO
• Build and test ad creatives in collaboration with content and design teams through structured A/B testing
• Set up and manage retargeting audiences, lookalike campaigns, and funnel-based ad structures
🛒 Website & Conversion
• Monitor website performance metrics including traffic, bounce rate, add-to-cart rate, and checkout conversion
• Identify drop-off points in the purchase funnel and coordinate with tech/Shopify teams to resolve them
• Ensure landing pages, product pages, and offers are optimised for paid traffic and conversions
• Own promotional campaigns including sale events, festive offers, bundles, and new launches
💌 Retention & CRM
• Set up and manage Email & WhatsApp flows including welcome series, abandoned cart, repeat purchase nudges, and win-back campaigns
• Track repeat purchase rate and cohort retention trends
• Coordinate with influencer and content teams to align D2C campaigns with organic content calendars
📊 Analytics & Reporting
• Track weekly D2C metrics including revenue, sessions, CAC, ROAS, repeat rate, and AOV
• Maintain UTM discipline across paid campaigns for accurate attribution
• Share weekly performance insights, learnings, and testing roadmap
What We’re Looking For
• 2–3 years of hands-on experience running Meta and Google Ads, preferably for a D2C brand
• Strong understanding of the performance funnel: awareness → conversion → retention
• Familiarity with Shopify and basic CRO principles
• Experience with Klaviyo, WebEngage, or similar retention tools is a plus
• Analytical mindset with strong comfort in attribution data and budget optimisation
🌱 Why Join Urban Harvest?
• High ownership and autonomy
• Direct impact on revenue growth
• Fast-paced environment with strong learning opportunities
Click on Apply to know more.