Website:
goxfused.com
Job details:
Company Description Xfused is a skincare brand focused on creating logical, high-performance products that are built for skin and built to last. Rooted in nature and perfected in labs, the company engineers clean formulations that respect skin biology and deliver visible results. Xfused emphasizes simplified, effective routines over complicated regimens, avoiding fear-based messaging in favor of transparent, science-backed information. The brand is committed to real science and fast, tangible outcomes, helping customers find the right formula for their individual skincare needs.
Role Description The Performance Marketing role at Xfused is a full-time, on-site position based in Ahmedabad. This role involves planning, executing, and optimizing digital marketing campaigns across channels to drive customer acquisition and revenue growth. The Performance Marketer will monitor key performance metrics, analyze campaign data, and run A/B tests to improve ROI and customer lifetime value. Daily responsibilities include collaborating with creative and product teams on messaging and visuals, managing marketing budgets, and coordinating with customer service and sales to ensure a consistent brand experience. The role also includes researching market trends, competitors, and audience behavior to refine marketing strategies and support the overall growth of the brand.
Years of Experience: 2 Years
Pltforms: Amazon, Meta, Google
Qualifications
- Strong Communication and Customer Service skills to engage audiences and collaborate effectively with internal teams.
- Proficiency in Market Research to analyze competitors, identify audience segments, and uncover growth opportunities.
- Experience in Sales and Marketing Strategy to design, execute, and optimize performance-driven campaigns.
- Ability to interpret data and use analytics tools (e.g., Google Analytics, ad platform dashboards) to make informed decisions.
- Hands-on experience with digital advertising platforms (Amazon Ads, Meta Ads, Google Ads) and basic knowledge of SEO and email marketing.
- Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous experience in beauty, skincare, or consumer brands is an advantage.
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