Vertoz
Website:
vertoz.com
Job details:
What We’re Looking For:
We are seeking a high-performance marketer with proven experience in B2B lead generation for the North America market, preferably from a
The role focuses on driving qualified leads (MQL → SQL) with lead generation agency background. strong ownership of pipeline and revenue outcomes.
About Us:
Vertoz (NSEI: VERTOZ)
An AI-powered MadTech and CloudTech platform delivering solutions across digital advertising, marketing, monetization, digital identity, and cloud infrastructure.
WebiMax:
WebiMax is a performance-driven digital marketing agency headquartered in New Jersey, serving clients across North America.
We specialize in:
- SEO, Paid Media, Lead Generation
- Reputation Management
- Web Development
- Emerging channels: CTV (Netflix, Amazon Prime) and DOOH Advertising
Our focus: measurable growth, pipeline impact, and ROI
Role Objective
- Generate high-quality B2B leads (North America)
- Drive SQLs and pipeline for WebiMax clients across key verticals:
- Law Firms
- Home Improvement Services
- SaaS & Technology
- Bath Remodeling
- Financial Services
- Insurance
- Realtors
- Healthcare
- Optimize campaigns for revenue outcomes, not just traffic.
Key Responsibilities
1. Paid Campaign Management
- Plan, execute, and scale campaigns across:
- Google Ads (Search, Display, YouTube)
- Meta (Facebook, Instagram)
- LinkedIn Ads (critical for B2B)
- TikTok, X (Twitter)
- Bing
- Focus on:
- Lead generation campaigns
- Conversion optimization
- Funnel-based targeting
2. B2B Lead Generation (Core)
- Generate qualified leads for North America markets
- Target:
- CMOs, Demand Gen Heads
- Founders, CEOs
- Industry verticals (Legal, SMBs, SaaS, Home Services, etc.)
- Optimize for:
- Cost per SQL (not just CPL)
- Lead quality & conversion
3. Campaign Optimization
- A/B test
- Ad creatives
- Messaging
- Landing pages
- Audience segments
- Improve:
- CPL, CAC, ROAS
- Conversion rates
- Manage tracking:
- Pixels, events, attribution
4. Analytics & Reporting
- Track performance using
- Google Analytics
- Ad platform dashboards
- CRM integrations
- Report on:
- Leads generated
- SQL conversion
- ROI / pipeline contribution
5. Budget & Scale
- Manage and allocate budgets efficiently
- Scale winning campaigns aggressively
- Maintain cost efficiency while improving quality
6. Collaboration
- Work with:
- Content team (landing pages, messaging)
- Design team (creatives)
- Sales/BD team (lead quality feedback)
7. Innovation & Growth
- Experiment with
- New ad formats
- New channels (CTV, DOOH integration)
- Identify new opportunities for pipeline growth
Key Requirements
- 4–7 years experience in performance marketing
- Mandatory: Experience in B2B lead generation for North America
- Background in lead generation agency preferred
- Strong expertise in
- Google Ads, Meta Ads, LinkedIn Ads, TikTok , bing Ads
- Experience with
- Conversion tracking, attribution models
- CRM + marketing automation tools
- Strong understanding of
- B2B funnels
- Lead qualification (MQL → SQL)
- ROI-driven marketing
Success Metrics
- SQLs generated
- Cost per SQL
- Lead → meeting → conversion rate
- Pipeline contribution
Click on Apply to know more.