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About The South Cartel
The South Cartel is a boutique creative, branding, and growth agency with operations in Hyderabad and Dubai.
We partner with ambitious brands to build meaningful market presence through strategy, storytelling, design, content, and performance marketing. From startups and challenger brands to established businesses, we help brands move from visibility to demand and from attention to growth.
We're looking for a Performance Marketing Specialist who understands that great marketing is not just about clicks and impressions. It's about generating qualified leads, driving revenue, and creating measurable business impact.
The Role
As a Performance Marketing Specialist, you will lead the planning, execution, optimization, and scaling of paid media campaigns across multiple client accounts.
You will work closely with strategists, designers, content creators, and account managers to build campaigns that not only perform but also strengthen the brands we represent.
This role is ideal for someone who combines analytical thinking with marketing intuition and is excited about working across diverse industries and growth challenges.
Key ResponsibilitiesCampaign Management
- Plan, launch, and manage paid campaigns across Meta, Google, LinkedIn, YouTube, and other relevant platforms.
- Build lead generation, conversion, remarketing, and awareness campaigns aligned with client objectives.
- Manage campaign budgets efficiently and maximize return on ad spend.
Performance & Optimization
- Monitor campaign performance daily and identify opportunities for improvement.
- Conduct A/B testing across audiences, creatives, landing pages, and messaging.
- Continuously optimize campaigns to improve CPL, CPA, ROAS, conversion rates, and lead quality.
- Develop audience segmentation and retargeting strategies.
Analytics & Reporting
- Track campaign performance using Meta Ads Manager, Google Ads, GA4, Looker Studio, Google Tag Manager, and CRM integrations.
- Build clear performance reports with actionable insights.
- Present findings, recommendations, and growth opportunities to internal teams and clients.
Strategy & Growth
- Participate in campaign ideation and growth planning sessions.
- Research industries, competitors, audience behaviour, and market trends.
- Recommend new channels, tools, and opportunities to improve client growth.
- Collaborate with the creative team to develop high-performing ad concepts and messaging.
Client Success
- Understand client business goals and align campaign execution accordingly.
- Take ownership of performance targets and growth metrics.
- Maintain campaign quality, timelines, and reporting standards across all assigned accounts.
What We're Looking For
- 2-5 years of hands-on performance marketing experience.
- Strong experience managing Meta Ads and Google Ads.
- Experience working in an agency environment is highly preferred.
- Solid understanding of lead generation funnels and customer acquisition.
- Experience with GA4, Google Tag Manager, conversion tracking, and attribution models.
- Strong analytical and problem-solving skills.
- Ability to translate data into actionable business recommendations.
- Excellent communication and presentation skills.
- Ability to manage multiple accounts and deadlines simultaneously.
Bonus Points
- Experience with LinkedIn Ads.
- Experience managing campaigns for real estate, healthcare, hospitality, education, retail, or B2B brands.
- Familiarity with CRM integrations and marketing automation.
- Experience creating performance-focused landing page recommendations.
- Basic understanding of creative strategy and copywriting.
Success in This Role Means
- Delivering measurable growth across client accounts.
- Consistently improving lead quality and campaign efficiency.
- Identifying new opportunities before clients ask for them.
- Becoming a trusted growth partner to both clients and internal teams.
- Driving business outcomes, not just marketing metrics.
Why Join The South Cartel?
- Work on diverse brands across India and the Middle East.
- Collaborate directly with founders and decision-makers.
- High ownership and freedom to experiment.
- Opportunity to influence strategy, not just execution.
- A culture that values ideas, initiative, and measurable impact.
If you're obsessed with performance, growth, and turning insights into results, we'd love to hear from you.
Click on Apply to know more.