RentenPe
Website:
rentenpe.com
Job details:
Role Overview:
We are looking for a Performance Marketing Associate (open to 2+ years of experience) with strong hands-on expertise in app marketing to lead our paid digital growth engine. You will own end-to-end campaign strategy and execution — from Google App Campaigns and Meta to affiliates and programmatic — with a sharp focus on ROI, data, and scalable acquisition.
What We Expect from You:
- Develop and execute performance marketing strategies to drive user acquisition, awareness, traffic, leads, and conversions across digital channels.
- Manage campaigns on Google Ads (including App Marketing), Meta (Facebook/Instagram), affiliates, partnerships, programmatic ads, and more—handling both acquisition and remarketing.
- Optimize budgets for maximum ROI, focusing on cost-efficient scaling of acquisition and engagement goals.
- Partner with data science, product, engineering, and business teams to enhance channel performance and integrate marketing insights.
- Run continuous A/B tests, audience segmentation, bidding optimizations, and ad placements to refine campaigns.
- Identify and test emerging performance channels to diversify growth efforts.
- Track, analyze, and report on campaign KPIs; build and maintain dashboards at channel, cohort, or campaign levels.
- Collaborate with design and content teams to create high-performing ad creatives that resonate with our fintech audience.
Must-Haves:
- 2+ years in performance marketing, with hands-on expertise in App Marketing, Google/Meta Ads, affiliates, MMPs (e.g., Appsflyer), analytics, and customer journey optimization.
- Proven track record scaling growth in fintech, e-commerce, or high-volume digital environments.
- Strong analytical mindset with proficiency in data-driven decision-making, ROI measurement, and tools like Google Analytics, Excel, or BI platforms.
- Excellent collaboration skills to work with cross-functional teams (Marketing, Product, Analytics, Tech).
- Creative problem-solver who thrives managing multiple campaigns in a fast-paced startup.
- Ability to handle high-stakes budgets and deliver measurable results.
Nice-to-Haves
- Experience in fintech/lending user acquisition.
- Familiarity with SEO/SEM, influencer partnerships, or retention marketing.
- Advanced skills in automation tools or scripting for campaign management
Click on Apply to know more.