Vrukshdhara Foundation
Website:
primetrace.com
Job details:
About Crafto:
Crafto is a platform that inspires and motivates users with daily doses of wisdom, inspiration, and thought-provoking quotes in regional languages. Our platform allows users to share their favourite status, discover new ones and add their photo, name and other details to the status.
Job Summary:
Performance Marketer - Telugu to drive user growth for Crafto. The role involves running and optimizing paid campaigns across Meta, Google, and YouTube Ads, developing high-performing ad creatives, and leveraging regional trends and communities for growth. The ideal candidate has experience in mobile app marketing, a data-driven mindset, and a deep understanding of South Indian audiences.
Responsibilities:
- Own and drive the user growth of a specific language Telugu
- Plan, execute, and optimize paid User Acquisition campaigns across Facebook Ads, Google Ads, YouTube Ads, and Instagram Ads
- Develop and test high-performing ad creatives, including videos, banners, and copy tailored for target audiences.
- Analyze campaign performance, optimize for lower CPI, and improve CTR and retention metrics.
- Implement A/B testing strategies for creatives, targeting, and messaging to identify the best-performing campaigns.
- Leverage regional trends and cultural insights to create localized marketing strategies
- Monitor and optimize Play Store listings, app descriptions, screenshots, and keywords for better visibility and conversion.
- Collaborate with designers and content teams to create engaging promotional materials.
- Stay updated with platform changes, new ad formats, and best practices to continuously improve campaign effectiveness.
Requirements:
- 2+ years of experience in performance marketing for mobile apps, preferably in the South Indian market.
- Hands-on experience with Meta Ads (Facebook, Instagram), Google Ads (UAC), and YouTube Ads.
- Strong analytical skills with the ability to interpret campaign data and optimize performance.
- Knowledge of A/B testing, conversion rate optimization, and performance marketing strategies.
- Understanding of regional audience behavior and content preferences in South Indian languages.
- Proficiency in Telugu
- Ability to work independently and drive marketing efforts with a data-driven approach.
Click on Apply to know more.