Orange Digital Marketing
Website:
orangedigitalmarketing.in
Job details:
Contact 7695877440 /hr@orangedigitalmarketing.in
Role & responsibilities
- Plan, create, manage, and optimize PPC campaigns across multiple platforms, including Google Ads, Microsoft Ads (Bing), Meta Ads, LinkedIn Ads, and other relevant advertising channels.
- Develop and execute paid search strategies for local businesses and USA-based clients across various industries.
- Conduct keyword research, audience analysis, competitor research, and campaign planning.
- Create and manage Search, Display, Performance Max, Shopping, Video, and Remarketing campaigns.
- Monitor campaign performance and continuously optimize bids, budgets, audiences, ad copy, and landing page recommendations.
- Implement conversion tracking, Google Tag Manager, Google Analytics 4 (GA4), and attribution models.
- Analyze campaign data and prepare detailed performance reports with actionable insights.
- Manage monthly advertising budgets efficiently while maintaining target ROAS, CPA, CPL, and conversion goals.
- Perform A/B testing on ad creatives, landing pages, audiences, and campaign structures.
- Collaborate with SEO, content, design, and development teams to improve overall campaign performance.
- Stay updated with the latest PPC trends, automation features, AI-powered bidding strategies, and platform updates.
Preferred candidate profile
- 4-6 years of hands-on experience managing PPC campaigns.
- Proven experience working on both Local and USA-based digital advertising projects.
- Strong expertise in Google Ads and Microsoft Ads platforms.
- Experience managing significant monthly ad budgets and delivering measurable business results.
- Deep understanding of Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking implementation.
- Strong analytical, reporting, and data interpretation skills.
- Experience optimizing campaigns based on KPIs such as ROAS, CPA, CPL, CTR, and Conversion Rate.
- Excellent communication and client management skills.
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