Website:
nyasa.co.in
Job details:
About Us:
Nyasa Media Agency is a dynamic advertising agency committed to delivering innovative and result oriented marketing solutions. We are looking for a skilled Performance Marketing Specialist to lead our paid marketing campaigns and drive measurable results for our clients.
Key Responsibilities:
- Plan, execute, and optimise performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
- Develop and manage PPC campaigns, ensuring ROI and KPI targets are met.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Analyse campaign data to generate actionable insights and prepare performance reports.
- Collaborate with creative and content teams to ensure ad copies, visuals, and landing pages are optimised for conversion.
- Stay updated on the latest trends and technologies in digital marketing, including algorithm changes and new platform features.
- Manage budgets effectively to maximise results while minimising costs.
- Perform competitive analysis to identify opportunities and trends.
- Work closely with clients to understand their business objectives and provide strategic recommendations.
Requirements:
- Minimum 2 years of hands-on experience in performance marketing, preferably in an agency setting.
- Proven experience in managing campaigns on Google Ads, Facebook Ads Manager, and other advertising platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Solid understanding of SEO, SEM, and paid social media strategies.
- Excellent communication and interpersonal skills.
- Certification in Google Ads or Facebook Blueprint is a plus.
- Bachelor's degree in Marketing, Business, or a related field.
What We Offer:
- A collaborative work environment with a team of creative professionals.
- Opportunities to work on exciting campaigns for diverse clients.
- Competitive salary and performance-based incentives.
Website: https://nyasa.co.in/
Click on Apply to know more.