Ezyschooling.com
Website:
ezyschooling.com
Job details:
Job Title: Performance Marketing/Paid Ads Specialist
Location: Shahdara, New Delhi
Company Description
Ezyschooling is a digital platform that connects parents and K-12 schools, providing a
hassle-free and streamlined admission process. Our community comprises over 1000
schools and more than 1.5 Lacs parents on a common mission to simplify the search for the
ideal educational path. Our platform offers unique advantages such as a single application
form for multiple schools, as well as tools to compare schools for well-informed
decision-making processes. We aim to reshape the education landscape, ensuring a brighter
future for your child.
Job Overview
We are looking for a Performance Marketing Executive with 3+ years of hands-on
experience in managing and optimizing paid campaigns on Meta (Facebook & Instagram)
and Google Ads platforms. The ideal candidate should have a strong understanding of
campaign strategy, audience targeting, budgeting, and performance analysis.
Key Responsibilities
● Plan, create, and manage paid advertising campaigns on Meta Ads (Facebook &
Instagram) and Google Ads
● Conduct keyword research and audience research for campaign optimization
● Set up and optimize Search, Display, and Remarketing campaigns
● Monitor campaign performance, Perform A/B testing on creatives, copies, and
targeting strategies.
● Generate weekly and monthly performance reports, Coordinate with the creative
team for ad creatives and copy suggestions.
Required Skills
● Hands-on experience with Meta Business Manager & Google Ads Manager
● Basic knowledge of Google Analytics
● Understanding of performance marketing metrics, strong analytical and reporting
skills.
● Ability to optimize campaigns independently
● Basic understanding of funnel strategy and retargeting.
● Self-motivated, results-oriented, and able to work independently as well as in a
team environment.
Qualifications
● Bachelor's degree in Marketing, Business, or related field
● Minimum 3 years of practical experience in paid advertising
● Experience in e-commerce, SaaS based product, EdTech campaigns
● Certification in Google Ads or Meta Blueprint
● Experience with conversion tracking setup.
Skills: Meta ads-Must have, research,performance marketing,google ads
Click on Apply to know more.