Website:
brightloans.in
Job details:
- Job Title: Google Ads Specialist – App Growth (Brightloans)
- Location: Sukhdev Vihar, New Delhi
- Experience: 2–5 Years
- Employment Type: Full-Time
- About Brightloans Brightloans is a fast-growing mobile-first platform focused on providing quick, transparent, and accessible financial solutions. We are building a high-performance marketing team to scale our user acquisition through data, automation, and AI-led strategies.
We are looking for a Google Ads Specialist with strong experience in Google ads campaign who can drive high-quality user acquisition at scale. The ideal candidate should be hands-on with campaign execution and comfortable using AI tools and automation to improve performance. Key Responsibilities Campaign Management & Scaling
• Plan, launch, and optimize campaigns across: o Google App Campaigns (UAC) o Performance Max (PMax) o Search & Display
• Drive installs, registrations, and downstream conversion events
• Manage and scale campaigns within target CPA/CAC goals App Marketing & Attribution
• Work closely with tools like: o Appsflyer o Google Analytics 4
• Ensure accurate event tracking (install → signup → approval → conversion)
• Optimize campaigns based on in-app events and cohort performance AI & Automation Focus
• Use AI tools (e.g., Google Ads AI features, scripts, and third-party tools) for: o Smart bidding optimization o Asset generation (headlines, descriptions, creatives) o Audience signal enhancement
• Experiment with automation strategies to improve scale and efficiency Performance Optimization
• Continuously monitor campaigns and improve: o Conversion rates o Cost efficiency o Funnel drop-offs
• Conduct A/B testing on creatives, audience signals, and bidding strategies Compliance & Quality
• Ensure all campaigns follow Google Ads policies for financial services
• Work closely with content teams to create compliant ad copies and creatives
• Maintain high account health and approval rates
Required Skills & Experience:-
• 2–5 years of hands-on experience in Google Ads (App Campaigns + PMax mandatory)
• Strong understanding of: o Mobile attribution & MMPs (Appsflyer preferred) o Conversion tracking (GA4, Firebase, GTM) o Smart bidding strategies (tCPA, tROAS)
• Experience in fintech / lending / BFSI campaigns preferred
• Familiarity with AI tools for campaign optimization What We’re Looking For
• A hands-on performance marketer who can execute and scale campaigns
• Strong analytical mindset with a focus on data-driven decisions
• Someone who actively explores AI tools to improve campaign outcomes
• Ability to work in a fast-paced, target-driven environment
Why Join Brightloans?
• Work on high-budget, high-scale app campaigns
• Direct impact on business growth and user acquisition
• Opportunity to experiment with AI-driven marketing strategies
• Fast-growing team with strong learning and growth opportunities
Click on Apply to know more.