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Job details:
*We’re Hiring | Performance Marketing Associate*
📍 *Location:* Delhi NCR | On-site
💼 *Experience:* 1–3 Years
🏢 *Company:* Zavo
We’re looking for a *Performance Marketing Associate with a fintech background* who has hands-on experience running *app-based marketing campaigns* and driving user acquisition, engagement, and conversions through data-driven strategies.
### 📈 What You’ll Work On
*Performance Marketing*
- Plan, manage, and optimize campaigns across Meta Ads and Google Ads, with a focus on app-based acquisition campaigns.
- Drive app installs, registrations, lead generation, and user conversions.
- Track and optimize CPL, CAC, ROAS, conversion rates, and lead quality.
- Run A/B tests across creatives, audiences, and campaign strategies.
- Monitor attribution, pixels, app events, and conversion tracking.
*🔄 Lifecycle Marketing*
- Build automated customer journeys using WebEngage or similar platforms.
- Design and execute multichannel campaigns to improve user activation, engagement, and retention.
- Identify funnel drop-offs and optimize user movement across different stages.
- Create behavioural segments for personalized customer communication.
- Collaborate with Product and Tech teams on app events, tracking, and funnel optimization.
### 🎯 What We’re Looking For
- *1–3 years of relevant experience in Performance, Growth, CRM, or Lifecycle Marketing.*
- *Prior experience in the fintech industry is strongly preferred.*
- *Hands-on experience running app-based marketing campaigns is a key requirement.*
- Practical knowledge of Meta Ads Manager and Google Ads.
- Experience with WebEngage, CleverTap, MoEngage, or similar lifecycle marketing tools is preferred.
- Strong understanding of marketing funnels, app events, attribution, pixels, and conversion metrics.
- Ability to analyse campaign and user-level data to drive measurable growth.
📩 *Interested candidates?* Share your CV at **deepti.singh@thezavo.com*
*Email subject:* Your Name – Performance & Lifecycle Marketing Associate
Know someone who could be a great fit? Tag them or share this opportunity!
#Hiring #PerformanceMarketing #LifecycleMarketing #FintechJobs #AppMarketing #GrowthMarketing #DigitalMarketing #WebEngage #MetaAds #GoogleAds #DelhiNCRJobs #Zavo
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