Website:
theplainscompany.in
Job details:
Role Description
This is a full-time, hybrid role for a Performance Marketing Associate based in Gurugram, Haryana. The role involves monitoring and optimizing digital marketing campaigns to drive business growth. Responsibilities include conducting market research, managing projects, and collaborating with teams to develop effective performance marketing strategies to achieve key performance indicators.
Key Responsibilities
- Plan, execute, and optimize paid marketing across Meta & Google.
- Own daily performance metrics including ROAS, CAC, AOV, conversion rate, and contribution margin.
- Build and manage large budgets with discipline, clarity, and speed.
- Lead creative testing across hooks, formats, offers, and landing pages.
- Translate brand strategy into high-performing acquisition and retargeting campaigns.
- Collaborate with design, content, and merchandising teams.
- Build dashboards focused on actionable insights.
- Identify and resolve funnel inefficiencies across the customer journey.
- Scale winning campaigns and shut down underperforming ones decisively.
Requirements
- 0-2 years of hands-on performance marketing experience.
- Experience in fashion, beauty, or lifestyle brands, or agency-side ownership of such clients.
- Strong expertise in Meta Ads and Google Ads.
- Deep understanding of DTC funnels, catalogs, and creative-led scaling.
- Comfort working with high SKU counts and fast launch cycles.
- Strong analytical ability with an execution bias.
- Proven ownership of profitable ad spends.
Click on Apply to know more.