Pratilipi
Website:
pratilipi.com
Job details:
About The Role:
We are looking for a results driven Associate Performance Marketer to work on the planning,
execution, and optimization of digital acquisition campaigns across Google, Meta & repeat
purchase. The role will focus on driving customer acquisition, revenue, repeat purchase rate and
campaign efficiency while leveraging data and insights to continuously improve performance.
Key Responsibilities
Campaign Management & Execution:
- Execute and manage performance marketing campaigns across Google Ads and Meta.
- Monitor campaign performance and ensure campaigns are aligned with business and revenue objectives.
- Support bidding, budget allocation, campaign structuring, and ongoing optimization.
- Conduct A/B tests and experiments across audiences, creatives, landing pages, and campaign setups.
Data Analysis & Optimization:
- Track and analyze key performance metrics.
- Identify performance trends, gaps, and opportunities and recommend corrective actions.
- Prepare regular campaign performance reports and dashboards.
- Support forecasting and performance planning based on historical trends and campaign data.
- Work with analytics and attribution tools to understand channel and campaign effectiveness.
Creative & Collaboration:
- Work closely with the creative team to develop and test performance-led ad creatives.
- Provide data-backed inputs on ad messaging, formats, audiences, and creative performance.
- Support website and landing-page optimization initiatives to improve conversion rates and customer journeys.
- Work with internal teams to identify opportunities across the customer funnel.
- Support broader D2C growth initiatives across acquisition, conversion, and retention.
Required Skills & Experience
- 2+ years of hands-on experience in performance marketing, preferably with 1–2+ years in a D2C/e-commerce environment.
- Strong hands-on experience with Google Ads & Meta Ads
- Good understanding of key D2C metrics.
- Experience in campaign optimization, budget management, A/B testing, and performance reporting.
- Working knowledge of Google Analytics/GA4 and attribution/analytics tools.
- Strong analytical and problem-solving skills with a data-driven approach.
- Good communication and stakeholder management skills.
- Ability to work in a fast-paced, highly performance-oriented environment.
Good to Have
- Experience working with D2C brands at Scale.
- Understanding of shopify, website merchandising, CRO, and customer funnel optimization.
- Experience working with large-scale performance budgets.
- Knowledge of broader e-commerce growth strategies.
Click on Apply to know more.
