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About Wellness Grain
Wellness Grain is a fast-growing D2C nutrition and healthy food brand on a mission to make clean, authentic, and nutritious food accessible to every Indian family. From A2 Bilona Ghee and Millet Snacks to Functional Foods, we are building a trusted brand that combines traditional nutrition with modern convenience.
We are looking for a highly driven Performance Marketing & E-commerce Manager who can take complete ownership of our digital growth, customer acquisition, and online sales across D2C and marketplaces.
Role Overview
This is a high-impact managerial role where you will own the complete digital marketing and e-commerce growth function. You will be responsible for driving revenue, improving profitability, managing agency partners, optimizing customer acquisition, and ensuring seamless execution across all online channels.
If you enjoy building brands, scaling performance campaigns, and making data-driven decisions, we’d love to hear from you.
Key Responsibilities
Performance Marketing
* Own Meta Ads, Google Ads, YouTube Ads and other paid acquisition channels.
* Plan, execute, optimize and scale campaigns based on ROAS, CAC and profitability.
* Build full-funnel marketing strategies across awareness, consideration and conversion.
* Continuously test creatives, audiences, landing pages and offers.
* Manage attribution, tracking and analytics.
E-commerce Management
* Drive sales growth on the D2C website and marketplaces such as Amazon and Flipkart.
* Improve website conversion rates and customer journey.
* Plan promotional calendars, launches and seasonal campaigns.
* Monitor product performance, pricing, inventory coordination and merchandising.
* Work closely with operations to ensure a smooth customer experience.
Marketing Strategy
* Develop monthly and quarterly marketing plans aligned with business goals.
* Manage marketing budgets and maximize return on investment.
* Identify new customer acquisition opportunities and growth channels.
* Analyze competitors and industry trends to identify opportunities.
Creative & Content
* Coordinate with creative agencies, designers, photographers and content creators.
* Guide ad creatives, landing pages, email campaigns and website banners.
* Ensure consistent brand communication across all digital touchpoints.
Analytics & Reporting
* Track KPIs including Revenue, ROAS, CAC, MER, AOV, LTV, Conversion Rate and Retention.
* Prepare weekly and monthly performance reports with actionable insights.
* Make data-backed recommendations to improve profitability and growth.
Team & Agency Management
* Coordinate with internal teams and external marketing agencies.
* Drive accountability, timelines and execution across projects.
* Build processes that improve operational efficiency.
Requirements
* 3–5 years of hands-on experience in Performance Marketing and E-commerce.
* Prior experience with a D2C consumer brand is mandatory (Food, FMCG, Health & Wellness preferred).
* Strong expertise in Meta Ads and Google Ads.
* Good understanding of Shopify and marketplace ecosystems (Amazon, Flipkart, etc.).
* Experience with Google Analytics (GA4), Google Tag Manager, Meta Pixel and reporting dashboards.
* Understanding of conversion rate optimization (CRO), customer journey and retention marketing.
* Strong analytical mindset with the ability to make data-driven decisions.
* Excellent communication and stakeholder management skills.
* Ability to manage agencies and multiple projects simultaneously.
* Entrepreneurial mindset with a bias for execution and ownership.
Preferred Qualifications
* Experience in the Food, Nutrition, FMCG or Health & Wellness industry.
* Exposure to email marketing, WhatsApp marketing and CRM tools.
* Experience with influencer marketing and content-led growth.
* Knowledge of Amazon Ads and marketplace growth strategies.
* Familiarity with AI tools for marketing automation and creative generation.
What We’re Looking For
* Someone who thinks like a business owner, not just a marketer.
* A problem solver who can independently identify growth opportunities.
* Passion for building brands and scaling D2C businesses.
* Comfortable working in a fast-paced startup environment.
* Strong ownership, accountability and execution skills.
Why Join Wellness Grain?
* Opportunity to build and scale a rapidly growing nutrition brand.
* High ownership with direct impact on business growth.
* Work closely with the founders and influence key business decisions.
* Fast learning environment with opportunities for career growth.
* Competitive salary with performance-based incentives.
Click on Apply to know more.