U And I Resources Private Limited | Brand Consultancy
Website:
uirpl.com
Job details:
Roles and Responsibilities:
1. Campaign Planning & Execution
Plan, launch, and optimize performance marketing campaigns across channels like Google Ads, Meta (Facebook/Instagram), and display networks.
2. Budget Management
Manage campaign budgets effectively to ensure optimal ROAS (Return on Ad Spend).
Monitor daily spend vs. performance to avoid over/underspending.
3. Performance Analysis & Reporting
Track key performance metrics (CPC, CTR, ROAS, CPA) using tools like Google Analytics, Meta Business Suite, etc.
Generate regular performance reports.
4. Audience Targeting & Segmentation
Identify and create audience segments to reach the right customers and improve campaign efficiency.
5. A/B Testing & Optimization
Conduct A/B tests on ad creatives, landing pages, CTAs, and copy to improve campaign performance.
6. Collaboration with Creative & Product Teams
Work closely with designers and copywriters to create compelling ad creatives.
7. Channel Expertise
Hands-on execution and optimization experience in platforms like:
• Google Ads (Search, Shopping, Display)
• Meta Ads (Facebook/Instagram)
• Affiliate / Influencer platforms
Skills Required:
• Strong analytical skills (data-driven decision making)
• Digital advertising platform expertise
• Understanding of customer behavior in retail
• Creative testing and messaging strategy
• Budgeting and forecasting
Experience Required:
2–3 Years
Salary Range:
₹30,000 – ₹40,000 per month
Location:
Surat (On-Site)
Apply:
📧 hr@uirpl.com
📞 +91 81281 33318
Click on Apply to know more.