Website:
kiddikind.com
Job details:
Performance Marketing Manager
- Location: Chennai (On-site)
- Experience: 3–5 Years
- Employment Type: Full-Time
About Wenova Brands
Wenova Brands Private Limited is a next-generation multi-brand consumer company focused on building science-backed and purpose-driven brands. Our portfolio includes Kiddikind, a fast-growing pediatric nutrition brand, and Chewboo, an upcoming healthy snacking brand. We are committed to creating trusted, affordable, and impactful consumer products through innovation, research, and customer-centric design.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Meta, Google, and other digital channels.
- Drive customer acquisition, engagement, and retention for D2C and e-commerce businesses.
- Manage media budgets and maximize campaign ROI.
- Monitor and analyze campaign performance, generating actionable insights and recommendations.
- Conduct A/B testing and optimize landing pages, creatives, and conversion funnels.
- Collaborate with brand, creative, and e-commerce teams to achieve growth objectives.
- Identify new growth opportunities through market, customer, and competitor analysis.
Requirements
- 3–5 years of experience in Performance Marketing, preferably in D2C, FMCG, or consumer brands.
- Proven experience managing ₹50L+ monthly spends on Meta and Google Ads.
- Strong understanding of CAC, ROAS, Attribution, and MER.
- Demonstrated ability to own and scale performance marketing initiatives.
- Experience with Google Analytics, GA4, Meta Ads Manager, and reporting dashboards.
- Strong analytical, problem-solving, and communication skills.
- Bachelor's degree in Marketing, Business, or a related field.
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