Kidology
Website:
hellokidology.in
Job details:
About the Role
We are looking for a results-driven Performance Marketer with hands-on experience in scaling D2C brands through paid marketing channels. The ideal candidate should have strong expertise in Meta Ads, Google Ads, and Shopify website management, with a deep understanding of customer acquisition, ROAS optimization, and funnel performance.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Shopping, Display, YouTube)
- Manage and scale advertising budgets while maintaining target ROAS and CAC.
- Build high-converting campaign funnels for D2C products.
- Analyze campaign performance and provide actionable insights using tools like Google Analytics, Meta Business Manager, and Google Ads Manager.
- Optimize Shopify website performance for conversions, including landing pages, product pages, checkout flow, and user experience.
- Coordinate with creative and content teams for ad creatives, copy, and campaign assets.
- Conduct A/B testing for ads, landing pages, and audience segments.
- Track KPIs such as CTR, CPC, CPA, ROAS, conversion rate, and customer retention metrics.
- Implement remarketing and retention campaigns across platforms.
- Stay updated with the latest digital marketing trends, platform updates, and D2C growth strategies.
Required Skills
- Strong hands-on experience with:
- Meta Ads Manager
- Google Ads
- Shopify
- Google Analytics / GA4
- Understanding of conversion tracking, pixel setup, and event tracking.
- Experience managing monthly ad spends for D2C/e-commerce brands.
- Strong analytical and reporting skills.
- Basic understanding of CRO (Conversion Rate Optimization).
- Ability to work in a fast-paced startup environment.
Preferred Qualifications
- Experience working with fashion, beauty, wellness, or consumer D2C brands.
- Familiarity with email marketing and retention tools like Klaviyo.
- Knowledge of Shopify apps and integrations.
- Experience with influencer or affiliate marketing is a plus.
What We’re Looking For
- Data-driven mindset with strong problem-solving skills.
- Ownership attitude and growth-focused thinking.
- Creative understanding of performance-driven content.
- Ability to scale campaigns profitably.
Interested candidates can share their resume at nargish@hellokidology.in
Click on Apply to know more.