Performance Marketing Executive / Manager – D2C Brand
Location: Chennai (Preferred) / Remote
Experience: 3–6+ years in D2C Performance Marketing
Industry Preference: FMCG, Food, Health & Wellness, Consumer Brands, E-commerce
About Us
Narchuvai Foods is a premium traditional food brand on a mission to make healthy, authentic, and convenient foods accessible to every household. We are looking for a results-driven Performance Marketer to scale our D2C business.
Key Responsibilities
* Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube.
* Scale profitable customer acquisition while maintaining target ROAS and CAC.
* Manage end-to-end campaign strategy including audience targeting, creatives, budgets, and bidding.
* Collaborate with the creative team to develop high-converting ad creatives, videos, and landing pages.
* Analyze campaign performance and provide actionable insights through weekly and monthly reports.
* Improve website conversion rate through A/B testing and landing page optimization.
* Track and optimize the complete marketing funnel from awareness to purchase.
* Set up and monitor Meta Pixel, Google Analytics (GA4), Google Tag Manager, and conversion tracking.
* Work closely with retention marketing teams for remarketing, upselling, and customer lifetime value (LTV) growth.
* Plan campaigns around product launches, festive seasons, and promotions.
* Monitor competitor activities and identify growth opportunities.
Required Skills
* 3–6+ years of hands-on experience in D2C performance marketing.
* Proven experience managing monthly ad budgets of ₹10 lakhs or more.
* Strong expertise in Meta Ads Manager and Google Ads.
* Experience with Shopify-based brands.
* Knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion APIs.
* Strong understanding of ROAS, CAC, CPA, CTR, CPM, LTV, and conversion optimization.
* Ability to analyze data and make performance-driven decisions.
Key Performance Indicators (KPIs)
* Revenue generated from paid campaigns
* Return on Ad Spend (ROAS)
* Customer Acquisition Cost (CAC)
* Cost Per Purchase (CPP)
* Conversion Rate (CVR)
* Average Order Value (AOV)
* New Customer Acquisition
* Monthly Revenue Growth
* Marketing Efficiency Ratio (MER)
What We’re Looking For
* Data-driven mindset with strong analytical skills.
* Ownership mentality and ability to scale campaigns independently.
* Passion for building and growing consumer brands.
* Ability to thrive in a fast-paced startup environment.
* Someone who focuses on profitable growth, not just increasing ad spend.