Website:
cobizzer.com
Job details:
Job Title: Performance Marketing Specialist (Meta Ads) – D2C E-commerce
About the Role:
We are looking for a highly motivated and results-driven Performance Marketing Specialist with proven experience in managing and scaling Meta (Facebook & Instagram) advertising campaigns for D2C (Direct-to-Consumer) brands.
Key Responsibilities:
- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage and scale high-budget advertising campaigns while maintaining target ROAS.
- Develop customer acquisition and retention strategies for D2C brands.
- Monitor campaign performance and implement data-driven optimizations.
- Conduct audience research, testing, and segmentation to improve campaign efficiency.
- Analyze performance metrics including ROAS, CPA, CTR, Conversion Rate, and Customer Lifetime Value.
- Collaborate with the creative team to develop high-converting ad creatives and copy.
- Implement retargeting and remarketing strategies.
- Stay updated with Meta Ads platform changes, industry trends, and best practices.
- Generate regular performance reports and actionable insights.
Required Qualifications
- Minimum 2–3 years of hands-on experience managing Meta Ads campaigns.
- Proven experience working with D2C/E-commerce brands.
- Demonstrated track record of generating sales and scaling revenue through paid advertising.
- Experience managing large advertising budgets and optimizing campaigns for profitability.
- Strong analytical skills and proficiency in campaign reporting.
- Understanding of Meta Pixel, Conversion API, and conversion tracking.
- Excellent communication and problem-solving skills
Compensation & Benefits
- Salary: ₹25000– ₹45000 per month
- Working Days: Monday to Saturday
- Sunday: Weekly Off
- Office Timing: 9:30 AM – 6:30 PM
- Immediate joiner required
Click on Apply to know more.