4fox Business Solutions
Website:
4foxbusiness.com
Job details:
About the Role
We are looking for a Performance Marketing Executive with hands-on experience managing Meta (Facebook & Instagram) Ads for D2C brands. The ideal candidate should be data-driven, performance-focused, and capable of scaling campaigns while maintaining target ROAS and CPA.
Key Responsibilities
Plan, create, and optimize Meta advertising campaigns for D2C/e-commerce brands.
Manage campaign budgets and ensure efficient ad spend.
Scale winning campaigns while maintaining ROAS targets.
Conduct audience research, interest targeting, retargeting, and lookalike audience creation.
Perform A/B testing on creatives, copy, and landing pages.
Monitor campaign performance and prepare daily, weekly, and monthly reports.
Analyze KPIs such as ROAS, CPA, CPC, CTR, CPM, Conversion Rate, and CAC.
Coordinate with the creative team for ad copies, banners, and video creatives.
Track conversions using Meta Pixel, Conversion API, and events.
Stay updated with Meta Ads best practices and algorithm changes.
Required Skills
1–4 years of hands-on experience in Meta Ads.
Experience working with D2C or e-commerce brands is mandatory.
Strong understanding of campaign structure, audience targeting, and optimization.
Experience with Meta Ads Manager, Meta Pixel, and Conversion API.
Knowledge of Shopify and Google Analytics (GA4) is preferred.
Good analytical and reporting skills.
Strong communication and problem-solving abilities.
Preferred Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Meta Blueprint Certification is an added advantage.
Experience managing monthly ad budgets of ₹2 Lakhs or more is preferred.
Perks
Competitive salary
Opportunity to work with fast-growing D2C brands
Learning and career growth opportunities
If you're passionate about scaling D2C brands through Meta Ads, we'd love to hear from you!
Click on Apply to know more.