UniAthena
Website:
uniathena.com
Job details:
Company Description
UniAthena is an Ed-Tech organization headquartered in the UK, offering online, self-paced academic degree programs and upskilling courses. Partnering with globally accredited universities and professional qualification authorities, UniAthena provides accessible, high-quality education. The organization focuses on fostering flexible learning opportunities for individuals aiming to enhance their professional skills and academic qualifications.
Role Description
This is a full-time on-site role based in the Pune Division for a Performance Marketer. The Performance Marketer will be responsible for designing and optimizing digital marketing campaigns, analyzing performance metrics, managing paid advertising strategies, and collaborating with the content and creative teams. Additional responsibilities include overseeing campaign budgets, conducting A/B testing, and implementing SEO practices to improve online visibility.
Qualifications
- Strong skills in Digital Marketing, Pay-Per-Click (PPC) Advertising, and Social Media Marketing
- Proficiency in SEO, SEM, and optimizing campaigns for lead generation
- Experience with data analysis, metrics tracking, A/B testing, and campaign performance optimization
- Competence in Email Marketing, Marketing Automation Tools, and CRM Platforms
- Excellent problem-solving abilities and strong attention to detail
- Strong communication and teamwork skills, with the ability to collaborate effectively
- Familiarity with academic or Ed-Tech industries is an advantage
- Bachelor's degree in Marketing, Business, or a related field preferred
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