Website:
thenarrate.in
Job details:
Company Description
TheNarrate.in is a business consultancy based in Kochi, Kerala, specializing in building and scaling brands through a structured, data-backed approach that integrates strategy, creative, and operations. The company offers services across brand positioning, growth strategy, content and creative direction, performance marketing, website development, and operational consulting. TheNarrate.in works closely with founders and internal teams to streamline processes, clarify decision-making, and design systems that support consistent, scalable growth. By taking a 360-degree view of each business, the consultancy aligns all functions to move away from guesswork and toward measurable, intentional outcomes, making it an environment focused on strategic thinking and tangible impact.
Role Description Th
is is a full-time, Performance Marketer role based in Kochi. The Performance Marketer will manage and optimize paid campaigns across digital channels, including search, social, and display, with a strong focus on measurable results and ROI.
Day-to-day responsibilities include planning media budgets, setting up and monitoring campaigns, analyzing performance data, generating insights, and implementing data-driven optimizations. The role involves collaborating with strategy, creative, and operations teams to align campaigns with brand and growth objectives, conducting A/B tests, and preparing clear performance reports and recommendations for clients and internal stakeholders. The Performance Marketer will also track market trends, explore new channels and tactics, and contribute to building repeatable performance frameworks and processes.
Qualifications
- Strong skills in performance marketing and paid media, including managing campaigns on platforms such as Meta Ads, Google ads (preferred) and other relevant digital advertising channels.
- Data and analytics capabilities, including proficiency in using tools like Google Analytics, ads managers, and dashboards to interpret metrics, measure ROI, and inform decisions.
- Experience in growth and digital marketing strategy, including audience segmentation, funnel design, and experiment planning (A/B testing, multivariate testing).
- Ability to collaborate with creative and content teams to develop effective ad creatives, landing pages, and messaging aligned with brand positioning.
- Comfort working directly with founders or client teams, presenting insights, and translating performance data into clear recommendations.
- Proven ability to work in a structured, process-driven environment, with attention to detail and ownership of outcomes.
- Prior experience in a performance marketing or growth role in an agency or consulting environment is preferred.
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