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Company Description
The Ads Engine is a growing company headquartered in Mohali, Punjab, India. Located in Sector 125, Sunny Enclave, the company focuses on delivering exceptional marketing solutions tailored to clients’ needs. By leveraging creative strategies, The Ads Engine aims to help businesses scale and achieve their marketing objectives. It is dedicated to fostering innovation and providing quality services across industries.
Role Description
This is a full-time, on-site role for a Performance Marketer based in Mohali district. The Performance Marketer will be responsible for planning, implementing, and optimizing digital marketing campaigns to meet and exceed performance goals. They will use data-driven strategies to analyze campaign success, manage budgets, identify growth opportunities & Sales. The role also involves A/B testing, conversion rate optimization, and maintaining up-to-date knowledge of market trends and tools.
Qualifications
- Expertise in Digital Marketing, including PPC, SEM, and paid advertising platforms such as Google Ads and Facebook Ads
- Data Analysis and Campaign Optimization skills with experience in tracking and reporting performance metrics
- Experience with Conversion Rate Optimization (CRO) and A/B testing methodologies
- Proficiency with tools like Google Analytics, Google Data Studio, and similar platforms
- Strong understanding of audience targeting, segmentation, and marketing funnel optimization
- Excellent communication and collaboration skills to coordinate with cross-functional teams
- Bachelor's degree in Marketing, Business, or a related field; relevant certifications such as Google Ads or Digital Marketing certification are a plus
- Previous experience in a performance marketing role is highly desirable
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