Scroll Mantra Private Limited
Website:
scrollmantra.com
Job details:
Role Description The Performance Marketer will be responsible for planning, executing, and optimizing data-driven digital campaigns across channels such as search, social media, display, and other performance platforms. Day-to-day tasks include managing campaign setup, tracking and analyzing key metrics, running A/B tests, optimizing creatives and targeting, and preparing performance reports and insights for clients and internal stakeholders. The role also involves collaborating closely with creative, social media, and account management teams to align performance strategies with brand objectives and overall marketing plans. This is a full-time, on-site role based in Gurugram.
Experience- 1 to 3 years
Qualifications
- Strong skills in performance marketing, including paid search, paid social, display advertising, and remarketing/retargeting.
- Proficiency in analytics and tracking tools such as Google Analytics, Google Tag Manager, and platform-specific dashboards (Meta, Google Ads, etc.).
- Experience with campaign planning, KPI setting, budgeting, bid optimization, and conversion rate optimization.
- Ability to conduct A/B testing, interpret data, derive insights, and translate them into actionable optimization strategies.
- Familiarity with landing page optimization, funnel analysis, and basic SEO concepts to support overall digital performance.
- Strong collaboration and communication skills for working with creative, content, and account management teams.
- Detail-oriented mindset with strong organizational skills and the ability to manage multiple campaigns and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications (e.g., Google Ads, Meta Blueprint) are an advantage.
- Prior experience in an agency environment or in a performance marketing role is highly beneficial.
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