Website:
pramyan.com
Job details:
Company Description
Pramyan is an education platform committed to unlocking the true potential of learners through personalized guidance, conceptual learning, and future-ready skill development. The platform provides high-quality 1:1 home tutoring, interactive online group classes, and specialized programs in areas like Coding, AI, Mental Maths, and Foreign Languages. Pramyan is dedicated to empowering students with tools to excel academically and thrive in their chosen career paths. As a dynamic and innovative company, Pramyan fosters an environment of growth and excellence for both learners and educators.
Role Description
This is a full-time remote role for a Performance Marketer at Pramyan. The Performance Marketer will manage and optimize digital campaigns across various channels, track key performance metrics, and perform data analysis to drive actionable insights. Responsibilities include strategically planning and executing ad campaigns, identifying growth opportunities, conducting A/B testing, and continuously improving campaign performance to maximize ROI. Additionally, the role involves staying updated with marketing trends and tools to enhance overall performance strategies.
Qualifications
- Proficiency in Paid Advertising, Google Ads, Facebook Ads, and other paid media platforms
- Analytical skills, expertise in Data Analysis, and using tools like Google Analytics
- Content Strategy and experience in crafting impactful marketing messaging
- Strong project management, organizational, and multitasking skills
- Experience with A/B testing and conversion rate optimization (CRO)
- Bachelor's degree in Marketing, Business, or a related field
- Experience in the education industry or startups is a plus
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