NURA - Sustained Health with Active-AI Screening
Website:
nura.in
Job details:
NURA is seeking a results-driven Performance Marketer to lead and scale paid acquisition efforts across assigned regions. This role focuses primarily on Google Ads and performance marketing strategies aimed at driving high-quality leads, improving ROI, and supporting business growth.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across assigned regions.
- Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
- Monitor and analyze key performance metrics including CPL, CPA, ROAS, CTR, and conversion rates.
- Implement A/B testing strategies for ad creatives, landing pages, and bidding approaches.
- Collaborate with design and content teams to create high-performing ad creatives.
- Analyze campaign data and provide actionable insights through regular performance reports.
- Localize campaigns based on regional audience behavior, language preferences, and market trends.
Requirements
- Proficiency in Paid Search, Social Media Advertising, and digital marketing tools.
- Strong analytical skills with experience in campaign reporting and performance optimization.
- Excellent communication skills.
- Experience in healthcare marketing is a plus.
If you’re passionate about data-driven marketing and scaling impactful campaigns, we’d love to hear from you.
Click on Apply to know more.