Website:
mingrow.com
Job details:
Company Description Mingrow™ is an integrated business platform that unifies marketing automation, CRM, sales, projects, HR, payroll, client management, and team operations in one powerful workspace. By removing the need to switch between multiple tools, Mingrow™ helps organizations streamline workflows and keep data centralized and organized. The platform is designed to support growing businesses with clean, intuitive interfaces and robust automation capabilities. Team members at Mingrow™ contribute to building solutions that enhance efficiency and collaboration across entire organizations.
Role Description This is a full-time, on-site Performance Marketer role based in Lucknow. The Performance Marketer will plan, execute, and optimize data-driven digital campaigns across channels such as search, social, and display to drive user acquisition and revenue growth. Daily responsibilities include managing ad budgets, setting up and monitoring campaigns, analyzing performance metrics, running A/B tests, and refining targeting and creatives based on insights. The role also involves collaborating with product, design, and sales teams to align campaigns with business goals, improve conversion funnels, and report regularly on key performance indicators. The Performance Marketer will continuously explore new channels and strategies to improve return on ad spend and scale high-performing campaigns.
Qualifications
- Strong skills in performance marketing and digital advertising, including campaign setup, optimization, and budget management.
- Proficiency in analytics and measurement tools (e.g., Google Analytics, ad platform dashboards) and comfort working with data and KPIs.
- Experience with A/B testing, conversion rate optimization, and funnel analysis to improve campaign effectiveness.
- Ability to collaborate with cross-functional teams and communicate findings clearly in written and verbal form.
- Relevant experience in B2B SaaS or technology products is an advantage; familiarity with marketing automation or CRM tools is a plus.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced, results-driven environment.
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