Helium
Website:
gethelium.co
Job details:
Company Description Helium is an AI-driven personalization platform built for eCommerce brands, designed to tailor every aspect of a user’s journey on a website. By combining product intelligence, visitor insights, and brand data, Helium enables businesses to deliver highly relevant content and product recommendations in real time. The platform focuses on understanding each visitor’s unique context and preferences to drive engagement and increase conversion rates. It integrates seamlessly with existing systems, helping brands enhance customer experiences while optimizing performance across digital touchpoints.
Role Description:
We're looking for a data-driven Performance Marketer to own paid acquisition from strategy to execution. You'll plan, launch, optimize, and scale campaigns across Meta and Google, with full ownership of growth metrics like CAC, ROAS, MER, payback period, and pipeline generation.
This role spans both B2C and B2B marketing, so you'll need to be comfortable optimizing high-volume consumer funnels while also driving efficient acquisition across longer, more considered B2B buying journeys.
If you enjoy experimenting, analyzing performance, and making decisions backed by data, we'd love to hear from you.
What You'll Do:
- Own end-to-end paid acquisition across Meta and Google Ads.
- Plan, launch, monitor, and optimize campaigns to maximize growth and efficiency.
- Track and improve key metrics including CAC, ROAS, MER, LTV, payback period, conversion rates, and pipeline contribution.
- Build and execute structured testing plans across audiences, creatives, messaging, and landing pages.
- Collaborate with the creative team to develop high-performing ad concepts and iterate based on performance insights.
- Analyze campaign performance and present actionable recommendations through dashboards and reports.
- Manage budgets effectively while maintaining growth and profitability targets.
- Partner with Sales, Product, and Marketing teams to optimize the customer acquisition funnel across both B2C and B2B.
What We're Looking For:
- Hands-on experience managing paid campaigns on Meta Ads and Google Ads.
- Proven track record of improving acquisition metrics and scaling paid channels.
- Strong understanding of performance marketing metrics, including CAC, ROAS, MER, LTV, blended vs. platform attribution, and payback period.
- Experience running structured A/B tests across creatives, audiences, and campaign strategies.
- Comfortable working with spreadsheets to build simple forecasting models and performance analyses.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Ability to thrive in a fast-paced environment with a high degree of ownership.
Nice To Have:
- Experience marketing to both B2C and B2B audiences.
- Familiarity with attribution models, Meta CAPI, Enhanced Conversions, or server-side tracking.
- Experience with analytics tools such as GA4, Looker Studio, Mixpanel, or Amplitude.
- Basic SQL skills or experience querying marketing data.
- Exposure to Marketing Mix Modeling (MMM) or incrementality testing.
Click on Apply to know more.