Genboot
Website:
genboot.com
Job details:
About the Role
We are looking for a data-driven Performance Marketer with 3–5 years of hands-on experience in planning, executing, and optimizing paid campaigns—especially for tech products/services. The ideal candidate understands full-funnel performance strategy, has strong analytical skills, and can scale campaigns profitably across platforms.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across major digital advertising platforms.
- Run high-performing tech-focused campaigns (SaaS, IT services, software products, B2B tech, etc.).
- Manage the complete performance funnel from awareness to acquisition and conversion.
- Conduct audience targeting, A/B testing, and continuous performance improvement.
- Track and improve key metrics such as CAC, CPL, ROAS, CTR, and Conversion Rate.
- Set up and manage tracking through analytics tools, pixels, and event tracking.
- Collaborate with content, design, and sales teams to build high-converting creatives and landing experiences.
- Allocate and optimize budgets to maximize returns.
- Prepare performance reports with actionable insights and recommendations.
Required Skills & Qualifications
- 3–5 years of proven experience in performance marketing.
- Strong experience in running tech industry campaigns (SaaS/IT/B2B tech preferred).
- Hands-on experience with digital ad platforms and campaign managers.
- Strong knowledge of analytics, tracking, and attribution.
- Experience with conversion optimization.
- Strong analytical mindset with good spreadsheet/reporting skills.
- Ability to manage multiple campaigns and budgets efficiently.
Good to Have
- Experience working in a startup or tech-driven environment.
- Familiarity with marketing automation tools.
What We Offer
- Opportunity to work on innovative tech campaigns.
- Fast-paced, learning-driven environment.
- Growth opportunities and performance-based rewards.
Interested candidates can share their resumes at: sakshi.singh@genboot.com
Job Types: Full-time, Permanent
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Are you available to join immediately?
Education:
Experience:
- Performance marketing: 2 years (Preferred)
- Tech campaigns: 2 years (Required)
Work Location: In person
Click on Apply to know more.