Footprints Preschool and Daycare
Website:
footprintseducation.in
Job details:
Designation - Assistant Manager - Performance Marketing
Company Name: Footprints Child care Private Limited (https://www.footprintseducation.in)
Experience : 4 To 6 Years
Salary Offered: 6 LPA CTC to 8 LPA CTC
Timings - 9AM-6.30PM
Working Days - Monday to Friday
Education Qualifications: Any Graduate
Job Location: Bhutani Techno Park, Sec - 127 Noida
Job Purpose :
The Performance Marketing Specialist will be responsible for planning, implementing and optimizing high-performing advertising campaigns across various online channels, including Google Ads, Meta Ads and other digital platforms, to increase quality leads, improve conversion efficiency and enhance brand awareness.
This role requires a combination of analytical, creative, strategic and AI-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.
Key Responsibilities:
1. Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms.
2. Manage audience targeting, bidding, creatives, landing pages, and campaign performance.
3. Improve CPL, CAC, CTR, ROAS, and lead quality through continuous optimization.
4. Use AI tools like ChatGPT, Gemini, Claude, Meta Advantage+, and Google AI features for automation and campaign scaling.
5. Analyze campaign performance and prepare actionable reports.
6. Manage tracking and attribution using GA4, GTM, Meta Pixel, and Conversion API (CAPI).
7. Handle budget allocation and maximize ROI across campaigns and geographies.
Required Skills:
1. 4+ years of experience in Performance Marketing.
2. Strong hands-on experience in Google Ads (PPC) and Meta Ads.
3. Experience managing ₹1 Cr+ annual ad budgets.
4. Good understanding of GA4, GTM, Meta Pixel, CAPI, attribution models, and event tracking.
5. Knowledge of A/B testing, CRM integrations, landing page optimization, and automation tools.
6. Strong analytical, reporting, and communication skills.
Interested candidates may share their resumes at bharti.garg@footprintseducation.in or WhatsApp at +91 70420 66825
Click on Apply to know more.