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About The Company
Adruto is a performance-based marketing agency dedicated to helping brands maximize their return on investment. Through strategic approaches and data-driven solutions, Adruto partners with businesses to achieve measurable marketing results. The agency focuses on delivering impactful campaigns tailored to meet specific client goals, ensuring optimal performance and growth opportunities.
About The Role
Adruto is looking for a full-time Meta Media Buyer (Performance Marketer) to join our dynamic team. The successful candidate will be responsible for developing and executing paid media strategies specifically on the Meta platform, including Facebook and Instagram. This role requires a proactive approach to managing media budgets, conducting thorough audience research, and continuously optimizing ad campaigns to achieve the highest possible performance. The Meta Media Buyer will work closely with creative and analytics teams to ensure campaigns are aligned with client objectives and deliver measurable results. Strong analytical skills and a results-driven mindset are essential to succeed in this role, as it involves analyzing campaign data, refining strategies, and reporting performance metrics to clients and stakeholders.
Qualifications
- Proficiency in Media Planning and Media Buying to manage budgets effectively and execute successful campaigns
- Strong Media Strategy skills to develop data-driven strategies that align with client goals
- Analytical Skills to interpret campaign performance data and refine strategies for continuous improvement
- Excellent Communication skills to collaborate with team members and maintain clear, consistent interaction with stakeholders
- Experience managing paid advertising campaigns on platforms like Meta (Facebook and Instagram)
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
- Knowledge of performance marketing trends and best practices
Responsibilities
The Meta Media Buyer will be responsible for a variety of tasks aimed at maximizing campaign performance and achieving client objectives. Responsibilities include developing comprehensive media plans tailored to client needs, setting and managing media budgets, and executing targeted ad campaigns on Meta platforms. The role involves continuous audience research to identify high-converting segments and refining targeting parameters to improve campaign efficiency. The Media Buyer will monitor campaign performance daily, utilizing analytics tools to assess key metrics such as click-through rates, conversions, and return on ad spend. Optimization techniques, including A/B testing and bid adjustments, will be employed to enhance campaign results.
Additionally, the Meta Media Buyer will collaborate with creative teams to develop engaging ad creatives and messaging that resonate with target audiences. Regular reporting and communication with clients and internal stakeholders are essential to keep all parties informed of campaign progress and insights. The role also includes staying updated on the latest trends and updates within the Meta advertising ecosystem to ensure campaigns are compliant and leverage the newest features and best practices. The ideal candidate will be proactive in identifying opportunities for growth and innovation within paid media strategies.
Benefits
At Adruto, we value our team members and offer a comprehensive benefits package designed to support your professional and personal growth. Employees enjoy competitive salary packages, performance-based incentives, and opportunities for career advancement. We provide a collaborative and innovative work environment that encourages continuous learning through training and development programs. Our benefits also include health insurance coverage, paid time off, flexible working hours, and remote work options to promote work-life balance. Additionally, team members have access to industry conferences and workshops to stay ahead of the latest marketing trends and tools. Adruto is committed to fostering a positive workplace culture that promotes diversity, inclusion, and mutual respect.
Equal Opportunity
Adruto is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. We believe that a diverse team fosters innovation and creativity, which are essential to our success. All qualified applicants will receive consideration for employment without regard to any protected status. We are dedicated to providing a workplace where everyone can thrive and contribute to our collective growth and success.
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