Performance MarketereWardsfull-timeRequired skillscampaign performanceGoogle Adskeyword researchlead generationmarketing campaignspaid searchpaid socialAbout the role eWards Website: myewards.com Job details: ResponsibilitiesPlan, execute, and optimize paid marketing campaigns across Google Ads and Meta Ads.Manage campaign budgets effectively to improve lead quality, conversions, ROAS, and overall ROI.Conduct keyword research, audience research, competitor analysis, and market trend analysis.Create and test ad copies, creatives, landing pages, audiences, and campaign structures.Monitor daily campaign performance and optimize campaigns based on key metrics such as CPC, CTR, CPL, CPA, conversion rate, and ROAS.Set up and manage conversion tracking, pixels, events, UTM parameters, and analytics dashboards.Analyze campaign data and prepare performance reports with actionable insights.You’ll Be a Perfect Fit If You Have:Proven experience in managing performance marketing campaigns across Google Ads and Meta Ads.Strong understanding of paid search, paid social, remarketing, lead generation, and conversion campaigns.Hands-on experience with campaign setup, audience targeting, budget optimization, and A/B testing.Ability to track and analyze key metrics such as CPC, CTR, CPL, CPA, ROAS, and conversion rate.Experience in setting up pixels, conversion tracking, UTM links, and campaign dashboards.A data-driven mindset with the ability to turn campaign insights into clear action points.Good understanding of ad creatives, landing pages, and funnel optimization.A proactive approach to testing new ideas, improving campaigns, and staying updated with Google and Meta platform changes. Click on Apply to know more. This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.