DynaTech Systems
Website:
dynatechconsultancy.com
Job details:
We are currently looking for a Performance Marketer (LinkedIn Ads, Google Ads & ABM) with 2–5 years of experience to join our team.
Role Summary:
We are seeking a results-driven Performance Marketer who can plan, execute, optimize, and scale paid campaigns across LinkedIn Ads, Google Ads, and Account-Based Marketing (ABM) initiatives. This is a hands-on role where you will own campaigns end-to-end — from audience setup and messaging to optimization, reporting, and ROI improvement, especially for B2B, enterprise, and Microsoft Dynamics-focused offerings.
Key Responsibilities:
🔹 Paid Media Execution & Optimization
- Plan and execute LinkedIn Ads campaigns (Lead Generation, Website Traffic, ABM, Conversation Ads)
- Manage Google Ads campaigns (Search, Display, YouTube – B2B focused)
- Optimize campaigns based on CPL, CAC, CTR, and CVR
- Ensure high lead quality and pipeline impact
- Handle audience targeting, retargeting, and budget allocation
- Perform ad copy and creative testing
- Manage bid strategies and conversion tracking
🔹 Account-Based Marketing (ABM)
- Execute ABM campaigns using target account lists and persona-based messaging
- Develop industry-specific creatives
- Collaborate with sales and content teams to align campaigns with GTM strategy
- Drive engagement across target accounts
- Track account-level engagement beyond just lead volume
Required Skills & Experience:
Must-Have:
- 2–5 years of hands-on experience in B2B performance marketing
- Strong expertise in LinkedIn Ads Manager and Google Ads
- Practical experience with ABM campaigns
- Good understanding of B2B funnels, lead quality vs. lead volume, and enterprise buying cycles
- Experience with landing pages, forms, and CRM/marketing automation tools (HubSpot, Dynamics, etc.)
Good to Have:
- Experience in B2B SaaS / IT Services / Consulting
- Exposure to Microsoft Dynamics / ERP / CRM ecosystem
Click on Apply to know more.