Website:
4mdigitalmarketing.in
Job details:
Performance Marketer – Google & Meta Ads
Company Description
At 4M Digital Marketing, we help businesses grow through performance-driven digital marketing strategies. Based in Chennai, we specialize in SEO, Google Ads, Meta Ads, social media marketing, content marketing, Amazon sales optimization, and website development.
Our approach combines data, creativity, and strategic execution to deliver measurable business growth. Led by Managing Director Sundaram Jeevaraj, we work with businesses across multiple industries to improve brand visibility, generate leads, increase conversions, and maximize ROI.
We are focused on building campaigns that produce real business outcomes — not vanity metrics.
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Role Description
This is a full-time, on-site role for a Performance Marketer located in Chennai.
The primary focus of this role is planning, executing, managing, and optimizing paid advertising campaigns across Google Ads and Meta Ads platforms.
The candidate will be responsible for generating leads, improving campaign performance, reducing cost per acquisition, scaling profitable campaigns, and delivering measurable results for clients.
Daily responsibilities include:
Managing Google Ads campaigns including Search, Display, Performance Max, YouTube, and Remarketing
Managing Meta Ads campaigns across Facebook and Instagram
Conducting keyword research, audience research, and competitor analysis
Creating campaign strategies aligned with business goals
Writing high-converting ad copies and coordinating creatives
Monitoring campaign performance and optimizing budgets for maximum ROI
Tracking conversions using Google Analytics, Google Tag Manager, and Meta Pixel
Performing A/B testing on creatives, landing pages, audiences, and ad copies
Preparing weekly and monthly performance reports
Identifying scaling opportunities and improving campaign efficiency
Collaborating with designers, content creators, and sales teams
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Required Qualifications
Strong expertise in Google Ads and Meta Ads campaign management
Deep understanding of PPC advertising and performance marketing
Experience with keyword research, audience targeting, and conversion optimization
Knowledge of campaign structures, bidding strategies, and funnel optimization
Experience using:
Google Analytics
Google Tag Manager
Meta Business Manager
Google Keyword Planner
Looker Studio (preferred)
Strong analytical and reporting skills
Ability to interpret campaign data and make optimization decisions
Experience with lead generation and eCommerce campaigns
Good understanding of landing page optimization and CRO principles
Strong communication and project management skills
Proficiency in Excel or Google Sheets for reporting and budget tracking
Self-motivated, goal-oriented, and performance-focused mindset
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Preferred Qualifications
Experience handling high-budget ad accounts
Knowledge of remarketing and customer funnel strategies
Familiarity with SEO and content marketing
Experience with Amazon Ads or eCommerce marketing is a plus
Certifications in Google Ads or Meta Ads are an added advantage
Bachelor’s degree in Marketing, Business, Communications, or related field
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What We Expect
We are looking for someone who understands that performance marketing is not just about running ads.
The right candidate should:
Think strategically
Understand numbers and consumer psychology
Focus on conversions and ROI
Test continuously
Adapt quickly to algorithm and market changes
Take ownership of campaign performance
If your only skill is boosting posts or increasing impressions, this role is not for you.
We want someone who can generate measurable business growth through paid advertising.
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Location
Chennai – On-site
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Employment Type
Full-Time
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Company
4M Digital Marketing
Click on Apply to know more.