Mizaj
Website:
mizaj.com
Job details:
Role Description
This is a full-time on-site role for a Performance Marketer based in Chennai. The Performance Marketer will plan, execute, and optimize digital marketing campaigns across multiple channels to drive business metrics such as customer acquisition and retention.
The role includes analyzing performance data, conducting A/B testing, managing paid media campaigns, and collaborating with cross-functional teams to achieve performance goals. The candidate will also monitor KPIs and ensure campaigns are aligned with strategic business objectives.
Qualifications
- Proficiency in Digital Advertising, including managing and optimizing campaigns on Google Ads, Meta Ads, and other platforms
- Expertise in Analytics and Data Analysis tools, such as Google Analytics, to track KPIs and performance metrics
- Experience in A/B Testing and Conversion Rate Optimization (CRO) to test and enhance campaign effectiveness
- Understanding of Marketing Strategies, Campaign Management, and Consumer Behavior
- Strong problem-solving skills and the ability to make data-driven decisions
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Ability to stay up-to-date with industry trends, tools, and best practices
- Familiarity with SEO strategies and how they integrate with paid campaigns is a plus
Click on Apply to know more.