Website:
cxworks.com
Job details:
Company Description CXWorks is an AI-augmented Digital Customer Experience (DCX) and growth operating partner for modern digital businesses, including eCommerce, SaaS, B2B distribution, marketplaces, and high-growth digital platforms. The company helps organizations pinpoint where digital customer experience breaks down, connect analytics to clear business outcomes, and improve acquisition quality, conversion, merchandising performance, and sustainable growth. CXWorks combines Experience Intelligence, DCX Transformation, and AI-enabled decision systems to deliver clarity, governance, and measurable impact instead of ad-hoc optimization. Professionals joining CXWorks collaborate with data-driven teams focused on creating meaningful, scalable digital growth for clients.
Role Description This is a full-time, on-site Performance Marketer role based in Chennai. The Performance Marketer will plan, execute, and optimize paid campaigns across channels such as search, social, display, and marketplaces to drive high-quality acquisition and revenue growth. Day-to-day responsibilities include managing campaign budgets, monitoring performance metrics, running A/B tests, and refining audience segmentation and targeting strategies. The role involves close collaboration with analytics, content, and product teams to align marketing efforts with DCX and growth objectives, as well as preparing performance reports and insights for internal and client stakeholders. The Performance Marketer is expected to actively identify new growth opportunities, experiment with innovative tactics, and maintain a strong focus on ROI and sustainable scale.
Qualifications
- Strong hands-on experience with performance marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, and other paid media tools), including campaign setup, optimization, and reporting.
- Applied knowledge of analytics and measurement (e.g., Google Analytics, attribution tools, conversion tracking, funnel analysis, and data-driven decision making).
- Ability to design and run experiments (A/B testing, landing page optimization, creative testing) and translate results into clear performance improvements.
- Experience with growth-focused strategies (customer acquisition, retention, LTV optimization, remarketing, and audience segmentation for digital businesses).
- Solid understanding of digital customer experience principles and how media, messaging, and on-site journeys impact conversion and merchandising performance.
- 3–5 years of experience in performance marketing or growth marketing, preferably in eCommerce, SaaS, or other digital-first business environments.
- Strong quantitative and problem-solving skills, with the ability to interpret complex data and communicate insights clearly to technical and non-technical stakeholders.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Comfort working in a fast-paced, collaborative environment, with a focus on ownership, experimentation, and continuous improvement.
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