Website:
webfynd.com
Job details:
Company Description Webfynd Digital is a well-established boutique marketing agency with over a decade of experience helping brands grow in the digital space. The agency focuses on fostering organic growth, practicing transparency, and simplifying complex digital ecosystems for clients. Rooted in a deep understanding of human behavior, Webfynd Digital crafts precise, insight-driven strategies that feel authentic and effective. The team is committed to guiding clients through competitive markets with confidence and resilience, offering tailored solutions that support long-term success.
Role Description The Performance Marketeer – Senior role is a full-time, on-site position based in India. The person in this role will be responsible for planning, executing, and optimizing performance marketing campaigns across channels such as search, social, and display to drive measurable growth. Day-to-day responsibilities include analyzing campaign data, managing budgets and bids, conducting A/B tests, and refining targeting strategies to improve ROI and customer acquisition. The senior marketer will also collaborate with creative, content, and account teams to align messaging with performance goals, develop reporting dashboards, and present insights and recommendations to stakeholders. This role involves mentoring junior team members, staying updated on industry trends, and contributing to the agency’s overall performance marketing strategy.
Qualifications
- Strong performance marketing skills, including experience with paid search, paid social, display advertising, and remarketing.
- Proficiency with analytics and optimization tools, such as Google Analytics, ad platforms’ dashboards, and A/B testing frameworks.
- Solid understanding of conversion rate optimization, funnel analysis, and data-driven decision-making.
- Experience with campaign planning, budget management, bid strategies, and performance reporting.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and present insights clearly to non-technical stakeholders.
- Demonstrated ability to lead or mentor junior marketers and contribute to process improvement within a team environment.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced certifications in digital marketing platforms are a plus.
- Previous agency or multi-client experience and familiarity with the Indian digital marketing landscape are highly beneficial.
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