Powerlook
Website:
powerlook.in
Job details:
Job Title: Manager – Performance MarketingDepartment: Digital Marketing / Growth Location: Goregaon East, Mumbai Experience: 6–10 Years Industry Preference: D2C, E-commerce, Fashion, Retail, Lifestyle BrandsAbout the RolePowerlook is looking for a data-driven and growth-oriented Senior Manager – Performance Marketing & Growth to lead customer acquisition, revenue growth, and marketing efficiency across digital channels. The ideal candidate will have a strong background in scaling D2C brands through performance marketing, analytics, conversion optimization, and full-funnel growth strategies.Key Responsibilities1. Performance Marketing Strategy• Develop and execute customer acquisition strategies across paid digital channels.• Own and manage performance marketing budgets to achieve revenue andprofitability targets.• Drive growth through Meta Ads, Google Ads, YouTube, and other paid mediaplatforms.• Optimize campaigns based on ROAS, CAC, MER, and LTV metrics.• Identify new growth opportunities and scalable acquisition channels.2. Paid Media Management• Lead end-to-end campaign planning, execution, and optimization.• Manage:o Meta Ads (Facebook & Instagram)o Google Search Adso Google Shopping Adso Performance Max Campaignso YouTube Adso Display & Remarketing Campaigns• Continuously improve campaign performance through audience segmentation andcreative testing.3. Growth & Customer Acquisition• Drive new customer acquisition while maintaining target CAC.• Develop full-funnel growth strategies to improve conversion rates.• Collaborate with CRM and retention teams to maximize customer lifetime value.• Scale acquisition channels while maintaining profitability.4. Conversion Rate Optimization (CRO)• Analyze user journeys and conversion funnels.• Identify drop-off points and implement optimization strategies.• Conduct A/B testing for landing pages, creatives, and offers.• Improve website conversion rates and overall shopping experience.5. Analytics & Data-Driven Decision Making• Monitor and analyze:o Revenueo ROASo CACo MERo CTRo CPCo Conversion Rateo Customer Lifetime Value (LTV)• Build dashboards and reports to track campaign performance.• Provide actionable insights to leadership.6. Creative Strategy & Testing• Partner with creative and content teams to develop high-performing ad creatives.• Lead creative testing frameworks and experimentation.• Identify winning messaging, formats, and audience segments.7. Marketplace & Omnichannel Growth• Support growth initiatives across website and marketplace channels.• Collaborate with merchandising, marketing, and product teams to align growthstrategies.• Drive revenue through integrated digital marketing initiatives.8. Team Management & Leadership• Lead and mentor performance marketing team members.• Coordinate with agencies, vendors, and internal stakeholders.• Establish performance goals and drive accountability within the team.Qualification• Bachelor's degree in Marketing, Business, or related field.• 2–6 years of experience in Performance Marketing and Growth.• Strong experience in D2C, Fashion, Retail, or E-commerce brands.• Proven track record of scaling revenue through paid marketing channels.• Strong analytical and leadership skills.
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