Job Description – Performance Marketer (App Promotion)
Company: Innovfix Private Limited
Location: Bengaluru (Work From Office – HSR Layout)
Experience: 1+ Year
Employment Type: Full Time
About the Role
We are looking for a Performance Marketer with experience in mobile app promotion marketing who can manage and scale paid campaigns to drive installs, registrations, and revenue growth. The candidate should have hands-on experience in running and optimizing performance campaigns for mobile apps.
Key Responsibilities
• Plan, launch and optimize paid marketing campaigns for mobile apps
• Manage campaigns across Meta Ads (Facebook & Instagram) and Google Ads
• Optimize campaigns for App Installs, Registrations, and Purchases
• Track and analyze campaign performance using ROAS, CPA, CAC, ARPU
• Monitor daily ad spend, installs, and conversion performance
• Test multiple creatives, audiences, and campaign structures
• Work closely with creative and content teams for ad creatives
• Analyze funnel metrics (Install → Registration → Purchase)
• Identify opportunities to scale profitable campaigns
• Prepare daily and weekly performance reports
Required Skills
• 1+ year experience in Performance Marketing for Mobile Apps
• Hands-on experience with Meta Ads Manager
• Knowledge of Google App Campaigns (UAC)
• Understanding of conversion tracking (Firebase / GA4 / MMPs)
• Strong understanding of ROAS, CPA, CAC, LTV
• Ability to analyze campaign performance and optimize budgets
• Experience in A/B testing creatives and audiences
Preferred Skills
• Experience running regional language campaigns (Tamil, Telugu, Kannada, Hindi)
• Experience in subscription or in-app purchase apps
• Understanding of mobile attribution platforms
What We Offer
Opportunity to work on fast-growing mobile apps
Hands-on experience scaling high-budget performance campaigns
Work with a data-driven growth team