Click Mecha
Website:
clickmecha.com
Job details:
Company Description Click Mecha is a fully digital services agency that supports clients with social media marketing, search engine optimization, lead generation, website design, and application development. The team focuses on delivering measurable growth in brand visibility, customer engagement, and business revenue. Click Mecha partners closely with clients to strengthen sales performance and long-term profitability. The environment is fast-paced, results-driven, and offers opportunities to work across diverse industries and digital channels.
About the Role
We are looking for a results-driven Performance Marketing Specialist with 3+ years of hands-on experience managing D2C brands. The ideal candidate should have expertise in planning, executing, optimizing, and scaling paid marketing campaigns across multiple digital platforms while delivering measurable business growth.
The candidate must possess strong analytical skills, a deep understanding of customer acquisition strategies, and experience working with eCommerce brands to maximize ROAS and revenue.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, YouTube, and other paid media platforms.
- Develop customer acquisition and retention strategies for D2C brands.
- Manage monthly advertising budgets efficiently while maintaining target ROAS and CPA.
- Monitor campaign performance daily and optimize creatives, targeting, bidding, and audience segments.
- Build and manage full-funnel marketing campaigns including Awareness, Consideration, Conversion, and Retargeting.
- Analyze campaign data using Google Analytics (GA4), Meta Ads Manager, Google Ads, and Looker Studio.
- Conduct A/B testing for creatives, landing pages, audience segments, and campaign structures.
- Work closely with the creative, content, and design teams to develop high-performing ad creatives.
- Collaborate with website and development teams to improve landing page conversion rates.
- Track KPIs including ROAS, CAC, CPA, CTR, CPC, CPM, Conversion Rate, AOV, and Customer Lifetime Value (LTV).
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Stay updated with the latest platform updates, algorithm changes, and digital marketing trends.
Required Skills
- 3+ years of experience in Performance Marketing.
- Mandatory experience handling D2C/eCommerce brands.
- Strong expertise in:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping, Performance Max, YouTube)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Knowledge of Pixel implementation, Conversion API (CAPI), and event tracking.
- Experience with remarketing, audience segmentation, and conversion optimization.
- Strong analytical and reporting skills.
- Excellent communication and presentation abilities.
- Ability to manage multiple client accounts and meet deadlines.
Preferred Qualifications
- Experience with Shopify or other eCommerce platforms.
- Knowledge of email marketing automation tools such as Klaviyo or Mailchimp.
- Experience with A/B testing tools and CRO best practices.
- Certifications in Google Ads and Meta Blueprint are an added advantage.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Revenue Growth
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Mille (CPM)
- Average Order Value (AOV)
- Lead Quality and Sales Growth
What We're Looking For
- A data-driven marketer with strong problem-solving skills.
- Someone who thrives in a fast-paced D2C environment.
- A proactive professional who takes ownership and delivers measurable results.
- Strong attention to detail with a passion for scaling profitable campaigns.
Why Join Us?
- Opportunity to work with fast-growing D2C brands.
- Collaborative and performance-focused work environment.
- Exposure to high-budget advertising campaigns.
- Career growth and continuous learning opportunities.
- Competitive salary with performance-based incentives.
Click on Apply to know more.