Hugg | A functional Indian food company
Website:
gethugg.com
Job details:
We're hiring a Performance Creative Strategist at Hugg.
Before I tell you what the role is — let me tell you what it isn't.
It isn't a "creative" role.
It isn't a "strategy" role.
It is a revenue role.
We spend ₹50L+/month on Meta ads. Currently founder-managed. You are taking that over — completely. The ROAS moves because of you. Or it doesn't, because of you.
We use AI aggressively across this business. If you don't use Claude or equivalent tools to think faster and iterate faster — you will fall behind here within weeks.
What you'll own: The Meta ad account end-to-end. The creative testing system. The angles, the hooks, the iterations. The outcomes.
What makes you a fit
- 4–6 years in D2C or performance marketing.
- You've independently managed ₹15L+ in monthly ad spend.
- You've built creative testing systems — not just run campaigns.
- You use AI daily. Not occasionally. Daily.
The assignment — read this carefully.
- Go to the Meta Ad Library. Search for Hugg.
- Find five active ads. Rank them 1 to 5 by predicted performance.
- For each one — tell us specifically why it works or doesn't. Not frameworks. Not "strong hook." Tell us what you actually see. Tell us what's broken and what you'd fix.
- Then take the weakest ad. Rewrite the hook. Show us what good looks like.
- Send it as an email to harsh.doshi@hatabevtech.com. Not a deck. Not a PDF. An email.
No preamble. No "I am pleased to apply." Just the work.
The details
- ₹12–18 LPA
- 100% on-site, Mumbai
- Direct founder exposure
- You are the first person in this seat — you build it from scratch
- Don't apply if you've never owned an account at this scale.
- Don't apply if you avoid ownership of results.
If this sounds like your kind of pressure — send the email to harsh.doshi@hatabevtech.com
Click on Apply to know more.