Website:
plentum.com
Job details:
Company Description Plentum is an innovative dog supplement brand focused on improving canine well-being from the inside out. The product features a patent-pending oral health postbiotic combined with clinically proven ingredients to support overall health. Plentum is committed to science-backed formulations that promote better oral hygiene and long-term wellness for dogs. The company values innovation, transparency, and pet-focused care, creating meaningful solutions for pet guardians. Team members join a mission-driven environment where product quality and positive impact on dogs’ lives are central.
Role Description The Performance Creative Lead is a full-time, remote role responsible for driving creative strategy and execution across performance marketing channels. This role oversees the ideation, development, and optimization of digital creatives for campaigns, including ads, landing pages, and other marketing assets focused on measurable outcomes. Day-to-day tasks include collaborating with marketing, product, and design teams to translate brand and product insights into high-performing creative concepts, running A/B and multivariate tests, and analyzing performance data to refine creative direction. The Performance Creative Lead will manage creative pipelines, ensure brand consistency, and create clear briefs and feedback for internal and external partners. This role also involves monitoring market trends, audience behavior, and competitive activity to continuously improve creative effectiveness and campaign ROI.
What you'll do
• Own creative strategy and quality across multiple brands — you're the final bar before anything ships.
• Live in the ad metrics (hook rate, retention/hold, CTR, CPA/ROAS) and turn what you see into concrete creative changes: new hooks, re-cuts, fresh angles, revised video direction.
• Personally edit videos and design/post-produce graphics — this is a maker role.
• Plan the creative testing roadmap, spot fatigue, and turn winners into repeatable playbooks per brand.
• Direct and collaborate with the design, editing, and media-buying team.
What you'll need
• 3–4 years owning performance creative for paid social (Meta / TikTok).
• Hands-on video editing (Premiere / CapCut / DaVinci / After Effects) with a short-form ad portfolio.
• Graphic design & post-production skills (Figma / Photoshop / Illustrator) — you finish assets yourself.
• Comfort reading ad dashboards and translating numbers into creative briefs.
• Ability to manage multiple brands without quality or consistency slipping.
Nice to have
• DTC / e-commerce / direct-response background.
• Structured creative testing experience (hook & angle testing).
• Motion graphics, sound design, or hook copywriting.
Location: 100% remote
Work Timings - 6:30 pm to 3:30 am IST
Compensation - upto 7LPA (will be evaluated based on experience and skills)
Click on Apply to know more.